Resumen: The opening of the Guggenheim Museum Bilbao in 1997 intensified a discernible presence of monuments, museums, galleries and other establishments in its surroundings by defining a cultural district. In this gentrified neighbourhood, there are still a few artists-run spaces left, while ever more studios of architects and designers are spreading by the riverside, where the domino effect seemingly results in a musealisation of public art as civic heritage and a tourist attraction. Idioma: Inglés DOI: 10.1344/waterfront2023.65.04.01 Año: 2023 Publicado en: On the w@terfront 65, 4 (2023), 3-33 ISSN: 1139-7365 Factor impacto CITESCORE: 0.7 - Visual Arts and Performing Arts (Q1) - Urban Studies (Q3) - Geography, Planning and Development (Q4)