Resumen: Football teams, when considered as economic organisations, are expected to achieve their objectives without consuming excess resources. Put another way, they must produce their products and services efficiently. In this study, we calculate efficiency on the playing field for teams in the UEFA Champions League between 2003 and 2012. We do this not only with an aim of separating the efficient and inefficient teams, but also to propose a way for inefficient teams to become more efficient. To this end, we use data envelopment analysis to calculate efficiency ratios. From those results, we calculate improvement percentages that we then use as a basis for team management recommendations. We find that no single input is to blame for inefficiency. The general recommendation for inefficient teams is to use fewer attacking plays. Idioma: Inglés DOI: 10.1504/IJSMM.2016.077927 Año: 2016 Publicado en: International Journal of Sport Management and Marketing 16, 3-6 (2016), 172-197 ISSN: 1475-8962 Factor impacto SCIMAGO: 0.232 - Business and International Management (Q3) - Marketing (Q3) - Strategy and Management (Q3) - Sports Science (Q4) - Management Science and Operations Research (Q4)