000075911 001__ 75911
000075911 005__ 20231219145817.0
000075911 0247_ $$2doi$$a10.1080/0965254X.2017.1339116
000075911 0248_ $$2sideral$$a108647
000075911 037__ $$aART-2018-108647
000075911 041__ $$aeng
000075911 100__ $$0(orcid)0000-0002-8798-3294$$aLucia-Palacios, L.$$uUniversidad de Zaragoza
000075911 245__ $$aAtmospheric excitement, customers’ moods and gender: A study of young shoppers
000075911 260__ $$c2018
000075911 5060_ $$aAccess copy available to the general public$$fUnrestricted
000075911 5203_ $$aThis paper aims to demonstrate how both incidental moods and gender can moderate the relationship between the level of excitement triggered by a mall environment and shopping behaviour. Our method is based on a 4 × 2 between subjects experiment with a final sample of 377 Spanish undergraduates. The study analyses four incidental moods that differ in the dimensions of valence and arousal, and their interaction effects with two atmospheric scenarios in a mall (exciting versus non-exciting atmospheres). Our findings support mood regulation theory for positive low-arousal individuals, and reject this theory for the rest of mood conditions. Additionally, arousal reduces customers’ cognitive capabilities, confirming previous research. This means that high-arousal shoppers are not influenced by a mall environment. Finally, gender differences are only found within more frequent shoppers and for negative low-arousal (NLA) shoppers. Managerial implications are provided regarding the creation of relaxing areas or the stimulation of shoppers.
000075911 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000075911 592__ $$a0.832$$b2018
000075911 593__ $$aStrategy and Management$$c2018$$dQ1
000075911 593__ $$aMarketing$$c2018$$dQ1
000075911 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000075911 700__ $$0(orcid)0000-0001-6441-2504$$aPérez-López, R.$$uUniversidad de Zaragoza
000075911 700__ $$0(orcid)0000-0002-3119-5838$$aPolo-Redondo, Y.$$uUniversidad de Zaragoza
000075911 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000075911 773__ $$g26, 8 (2018), 649-664$$pJ. strat. mark.$$tJournal of Strategic Marketing$$x0965-254X
000075911 8564_ $$s403509$$uhttps://zaguan.unizar.es/record/75911/files/texto_completo.pdf
000075911 8564_ $$s71724$$uhttps://zaguan.unizar.es/record/75911/files/texto_completo.jpg?subformat=icon$$xicon
000075911 909CO $$ooai:zaguan.unizar.es:75911$$particulos$$pdriver
000075911 951__ $$a2023-12-19-14:44:26
000075911 980__ $$aARTICLE