000086528 001__ 86528 000086528 005__ 20200108151729.0 000086528 037__ $$aTAZ-TFM-2019-1538 000086528 041__ $$aeng 000086528 1001_ $$aAnyang Kong 000086528 24200 $$aStudy on Behavioral Characteristics of Chinese Tourists to Spain 000086528 24500 $$aEstudio sobre las características de comportamiento de los turistas chinos en España 000086528 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2019 000086528 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/ 000086528 520__ $$aTourism is vital in the Spanish economy, and the number of outgoing Chinese tourists are continuously increasing every year. However, Spain’s potential as a tourist destination and the number of outgoing Chinese tourist visiting the country does not align. Although more than half of Chinese tourists travel to Europe, they are not particularly interested in the “sol y playa” tourism of Spain. In an effort to understand the discrepancy between the efforts of Spain as a tourist destination and the number of Chinese tourists visiting the country, this study focused on characterizing the the travel behavior of Chinese tourists to Spain and understanding the behavioral motivation that primarily affects Chinese tourists. In this study, a questionnaire survey was designed to investigate the impact of various factors on Chinese tourists’ image perceptions and the main factors that influence the choice of destination namely: push factor (motivations), pull factors (attractions), internal moderators (personal characteristics), and external moderators (media influence). After analyzing the data with SPSS software, the main results are discussed. The project ends with a series of recommendations for both research and management, together with limitations and future research lines.<br /> 000086528 521__ $$aMáster Universitario en Dirección y Planificación del Turismo 000086528 540__ $$aDerechos regulados por licencia Creative Commons 000086528 700__ $$aCarlos Orús Sanclemente$$edir. 000086528 7102_ $$aUniversidad de Zaragoza$$bDirección de Márketing e Investigación de Mercados$$cComercialización e Investigación de Mercados 000086528 8560_ $$f781704@celes.unizar.es 000086528 8564_ $$s9746313$$uhttps://zaguan.unizar.es/record/86528/files/TAZ-TFM-2019-1538.pdf$$yMemoria (eng) 000086528 909CO $$ooai:zaguan.unizar.es:86528$$pdriver$$ptrabajos-fin-master 000086528 950__ $$a 000086528 951__ $$adeposita:2020-01-08 000086528 980__ $$aTAZ$$bTFM$$cFEGP 000086528 999__ $$a20191129110640.CREATION_DATE