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Hao, Zhang
Matute Vallejo, Jorge
Casaló Ariño, Luis Vicente
The image of China as a destination and its market in Spain
http://zaguan.unizar.es/record/9442
It is a study reviewing the literature of China and form its tourist destination image, and investigating the determinants and the consequences of the image. With a measurement, put forward a conclusion at the end.
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02408nmm 2200000 a 4500 9442
TAZ-TFM-2012-1055
eng
Hao, Zhang
The image of China as a destination and its market in Spain
Zaragoza
Universidad de Zaragoza
2012
by-nc-sa
Creative Commons
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It is a study reviewing the literature of China and form its tourist destination image, and investigating the determinants and the consequences of the image. With a measurement, put forward a conclusion at the end.
Máster en Dirección y Planificación del Turismo
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China
market
Matute Vallejo, Jorge
dir.
Casaló Ariño, Luis Vicente
dir.
Universidad de Zaragoza
Dirección de Márketing e Investigación de Mercados
Comercialización e Investigación de Mercados
664627@celes.unizar.es
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http://zaguan.unizar.es/TAZ/FEGP/2012/9442/TAZ-TFM-2012-1055.pdf
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