Universidad de Zaragoza
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oai:zaguan.unizar.es:9442
2017-08-31
eng
Hao, Zhang
Matute Vallejo, Jorge
Casaló Ariño, Luis Vicente
The image of China as a destination and its market in Spain
https://zaguan.unizar.es/record/9442/files/TAZ-TFM-2012-1055.pdf
It is a study reviewing the literature of China and form its tourist destination image, and investigating the determinants and the consequences of the image. With a measurement, put forward a conclusion at the end.
2014-11-27
9442
20170831220423.0
TAZ-TFM-2012-1055
eng
Hao, Zhang
The image of China as a destination and its market in Spain
Zaragoza
Universidad de Zaragoza
2012
by-nc-sa
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It is a study reviewing the literature of China and form its tourist destination image, and investigating the determinants and the consequences of the image. With a measurement, put forward a conclusion at the end.
Máster Universitario en Dirección y Planificación del Turismo
Derechos regulados por licencia Creative Commons
China
market
Matute Vallejo, Jorge
dir.
Casaló Ariño, Luis Vicente
dir.
Universidad de Zaragoza
Dirección de Márketing e Investigación de Mercados
Comercialización e Investigación de Mercados
664627@celes.unizar.es
746065
https://zaguan.unizar.es/record/9442/files/TAZ-TFM-2012-1055.pdf
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