000095079 001__ 95079 000095079 005__ 20221124103218.0 000095079 0247_ $$2doi$$a10.1111/1477-9552.12376 000095079 0248_ $$2sideral$$a118741 000095079 037__ $$aART-2020-118741 000095079 041__ $$aeng 000095079 100__ $$0(orcid)0000-0001-5470-7528$$aSanjuán-López, Ana I. 000095079 245__ $$aLabels for a local food speciality product: the case of saffron 000095079 260__ $$c2020 000095079 5060_ $$aAccess copy available to the general public$$fUnrestricted 000095079 5203_ $$aWe examine the potential demand for a local food speciality product, saffron, with alternative labels, using a choice experiment. The paper contributes to the literature on credence attributes, by examining Willingness to Pay (WTP) for the local, organic and PDO (Protected Designation of Origin), their differences across experimental conditions (hypothetical and non-hypothetical), and by identifying the effects of personal characteristics, in terms of socio-demographics and level of product involvement on the differences in WTP. We find that the local saffron speciality has an important appeal that could be better reinforced with the PDO rather than the organic labelling, and that consumers show a consistent pattern of preferences across experimental environments. WTP tends to be higher in the hypothetical setting and, in particular, consumers with relatively more knowledge and deeper roots in the territory tend to exhibit a larger WTP premium for local origin and its certification. These results may help producers improve their marketing of agri-food products with a high gastronomic value and differentiation potential, while they warn about an overstatement of WTP for socially desirable characteristics, such as organic labelling, which is also relevant for policymakers. 000095079 536__ $$9info:eu-repo/grantAgreement/ES/INIA/PET2007-14-C05-04 000095079 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000095079 590__ $$a3.581$$b2020 000095079 591__ $$aECONOMICS$$b77 / 376 = 0.205$$c2020$$dQ1$$eT1 000095079 591__ $$aAGRICULTURAL ECONOMICS & POLICY$$b7 / 21 = 0.333$$c2020$$dQ2$$eT2 000095079 592__ $$a1.157$$b2020 000095079 593__ $$aEconomics and Econometrics$$c2020$$dQ1 000095079 593__ $$aAgricultural and Biological Sciences (miscellaneous)$$c2020$$dQ1 000095079 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000095079 700__ $$0(orcid)0000-0002-4905-3694$$aResano-Ezcaray, Helena$$uUniversidad de Zaragoza 000095079 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra. 000095079 773__ $$g71, 3 (2020), 778-797$$pJ. agric. econ.$$tJOURNAL OF AGRICULTURAL ECONOMICS$$x0021-857X 000095079 8564_ $$s200692$$uhttps://zaguan.unizar.es/record/95079/files/texto_completo.pdf$$yVersión publicada 000095079 8564_ $$s27616$$uhttps://zaguan.unizar.es/record/95079/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000095079 909CO $$ooai:zaguan.unizar.es:95079$$particulos$$pdriver 000095079 951__ $$a2022-11-24-10:09:55 000095079 980__ $$aARTICLE