000101172 001__ 101172 000101172 005__ 20230519145355.0 000101172 0247_ $$2doi$$a10.1016/j.lrp.2020.101993 000101172 0248_ $$2sideral$$a118001 000101172 037__ $$aART-2021-118001 000101172 041__ $$aeng 000101172 100__ $$0(orcid)0000-0002-0712-2364$$aDomínguez, Beatriz$$uUniversidad de Zaragoza 000101172 245__ $$aMultimarket pioneers: Does multimarket contact improve their performance? 000101172 260__ $$c2021 000101172 5060_ $$aAccess copy available to the general public$$fUnrestricted 000101172 5203_ $$aFirst-mover advantages (FMA) and multimarket contact (MMC) have evolved independently in the strategic management literature. This is surprising because FMA erode as a result of competition which, in turn, is affected by MMC. This paper links these literatures through the concept of spheres of influence and analyses the effect of MMC on pioneers'' profitability. We use the order of market entry to identify spheres of influence and to determine their distribution among multimarket firms. The distribution of spheres of influence allows us to distinguish between reciprocal MMC and non-reciprocal MMC and to study how each of them determines pioneers'' profitability. We test our hypotheses in the mobile telecommunications industry. Our findings show that reciprocal MMC has a positive effect on pioneers’ results, but non-reciprocal MMC negatively affects them. 000101172 536__ $$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2014-53904-R$$9info:eu-repo/grantAgreement/ES/MINECO-AEI-FEDER/ECO2017-85451-R 000101172 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000101172 590__ $$a7.825$$b2021 000101172 591__ $$aMANAGEMENT$$b43 / 228 = 0.189$$c2021$$dQ1$$eT1 000101172 591__ $$aDEVELOPMENT STUDIES$$b2 / 42 = 0.048$$c2021$$dQ1$$eT1 000101172 591__ $$aBUSINESS$$b37 / 155 = 0.239$$c2021$$dQ1$$eT1 000101172 592__ $$a3.239$$b2021 000101172 593__ $$aGeography, Planning and Development$$c2021$$dQ1 000101172 593__ $$aFinance$$c2021$$dQ1 000101172 594__ $$a14.4$$b2021 000101172 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000101172 700__ $$aGómez, Jaime 000101172 700__ $$0(orcid)0000-0001-7710-9002$$aMaícas, Juan P.$$uUniversidad de Zaragoza 000101172 7102_ $$14012$$2650$$aUniversidad de Zaragoza$$bDpto. Direcc.Organiza.Empresas$$cÁrea Organización de Empresas 000101172 773__ $$g54, 2 (2021), 101993$$pLong range plan.$$tLong Range Planning$$x0024-6301 000101172 8564_ $$s429880$$uhttps://zaguan.unizar.es/record/101172/files/texto_completo.pdf$$yPostprint 000101172 8564_ $$s925555$$uhttps://zaguan.unizar.es/record/101172/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000101172 909CO $$ooai:zaguan.unizar.es:101172$$particulos$$pdriver 000101172 951__ $$a2023-05-18-13:31:47 000101172 980__ $$aARTICLE