101172 20230519145355.0 doi 10.1016/j.lrp.2020.101993 sideral 118001 ART-2021-118001 eng Domínguez, Beatriz Universidad de Zaragoza (orcid)0000-0002-0712-2364 Multimarket pioneers: Does multimarket contact improve their performance? 2021 Access copy available to the general public Unrestricted First-mover advantages (FMA) and multimarket contact (MMC) have evolved independently in the strategic management literature. This is surprising because FMA erode as a result of competition which, in turn, is affected by MMC. This paper links these literatures through the concept of spheres of influence and analyses the effect of MMC on pioneers'' profitability. We use the order of market entry to identify spheres of influence and to determine their distribution among multimarket firms. The distribution of spheres of influence allows us to distinguish between reciprocal MMC and non-reciprocal MMC and to study how each of them determines pioneers'' profitability. We test our hypotheses in the mobile telecommunications industry. Our findings show that reciprocal MMC has a positive effect on pioneers’ results, but non-reciprocal MMC negatively affects them. info:eu-repo/grantAgreement/ES/MINECO-AEI-FEDER/ECO2017-85451-R info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2014-53904-R info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 7.825 2021 MANAGEMENT 43 / 228 = 0.189 2021 Q1 T1 DEVELOPMENT STUDIES 2 / 42 = 0.048 2021 Q1 T1 BUSINESS 37 / 155 = 0.239 2021 Q1 T1 3.239 2021 Geography, Planning and Development 2021 Q1 Finance 2021 Q1 14.4 2021 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Gómez, Jaime Maícas, Juan P. Universidad de Zaragoza (orcid)0000-0001-7710-9002 4012 650 Universidad de Zaragoza Dpto. Direcc.Organiza.Empresas Área Organización de Empresas 54, 2 (2021), 101993 Long range plan. Long Range Planning 0024-6301 429880 http://zaguan.unizar.es/record/101172/files/texto_completo.pdf Postprint 925555 http://zaguan.unizar.es/record/101172/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:101172 articulos driver 2023-05-18-13:31:47 ARTICLE