101601 20210902121611.0 doi 10.1016/j.jretconser.2019.101999 sideral 115720 ART-2020-115720 eng Ballco, Petjon (orcid)0000-0003-3036-4801 Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country 2020 Access copy available to the general public Unrestricted The objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market. info:eu-repo/grantAgreement/ES/DGA/FITE-2014-454A info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 7.135 2020 BUSINESS 32 / 153 = 0.209 2020 Q1 T1 1.568 2020 Marketing 2020 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Gracia, Azucena Universidad de Zaragoza (orcid)0000-0003-3096-302X 5011 235 Universidad de Zaragoza Dpto. CC.Agrar.y Medio Natural Área Econom.Sociol.Polit.Agra. 53 (2020), 101999 [11 pp.] J. retail. consum. serv. Journal of retailing and consumer services 0969-6989 953285 http://zaguan.unizar.es/record/101601/files/texto_completo.pdf Postprint 2545091 http://zaguan.unizar.es/record/101601/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:101601 articulos driver 2021-09-02-08:40:53 ARTICLE