000105356 001__ 105356
000105356 005__ 20210615090209.0
000105356 037__ $$aGDOC-2020-61752
000105356 041__ $$aspa
000105356 041__ $$aeng
000105356 100__ $$0(orcid)0000-0003-3050-1634$$1122008$$aMaría del Carmen Berné, Manero
000105356 24500 $$961752$$aBases teóricas en márketing
000105356 24200 $$961752$$aTheoretical foundations of Marketing
000105356 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2020-2021
000105356 521__ $$9697$$aMáster Universitario en Dirección, Estrategia y Marketing$$bMaster's in Management, Strategy and Marketing
000105356 540__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/
000105356 700__ $$0(orcid)0000-0001-7118-9013$$1137339$$aCarlos Flavián, Blanco
000105356 700__ $$0(orcid)0000-0002-8253-4713$$1514923$$aCarlos Orús, Sanclemente
000105356 700__ $$0(orcid)0000-0002-3119-5838$$1386744$$aJosefina  María Yolanda Polo, Redondo
000105356 830__ $$9555
000105356 8564_ $$s17337$$uhttps://zaguan.unizar.es/record/105356/files/guia-61752-es.pdf$$yGuía (idioma español)
000105356 8564_ $$s9174$$uhttps://zaguan.unizar.es/record/105356/files/guia-61752-en.pdf$$yGuide (english)
000105356 970__ $$aGDOC-2020-61752
000105356 980__ $$aGDOC$$bCiencias Sociales y Jurídicas$$bSocial Sciences and Law$$c109