000106666 001__ 106666 000106666 005__ 20240319080946.0 000106666 0247_ $$2doi$$a10.1108/INTR-08-2020-0482 000106666 0248_ $$2sideral$$a124643 000106666 037__ $$aART-2022-124643 000106666 041__ $$aeng 000106666 100__ $$aBarta Arroyos, Sergio 000106666 245__ $$aThe role of flow consciousness in consumer regret 000106666 260__ $$c2022 000106666 5060_ $$aAccess copy available to the general public$$fUnrestricted 000106666 5203_ $$aPurpose: This research aims to identify whether subsequent consciousness of having been in a flow state – that is, flow consciousness – regarding an earlier impulse purchase affects consumers’ post-purchase behaviours, specifically their feelings of consumer regret. Methodology: The study applied a mixed methodology. First, the authors conducted two qualitative studies (focus groups) to establish the relationships between flow, flow consciousness, and regret. Second, the authors conducted a quantitative study using data collected through an online questionnaire. Participants were asked to recall a recent shopping experience. To conduct confirmatory factor analysis, the authors gathered data from 304 consumers who had searched for, and purchased, a product on Amazon (www.amazon.com). Structural equation modelling, based on covariance, was used to test the hypotheses. Findings: Flow consciousness is found to reduce consumer regret after an impulse purchase. Originality: This is the first study to examine the effects of flow consciousness on consumer behaviour after an impulse purchase. In particular, research has not analysed the effects that flow consciousness has on negative feelings experienced after the impulse purchase of a product. Practical implications: Online retailers should make consumers aware of the flow state they have experienced. Flow states lead to increased impulse buying, and if consumers are made aware that they were in a flow state, it may reduce any regret they feel after the purchase. 000106666 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000106666 590__ $$a5.9$$b2022 000106666 591__ $$aCOMPUTER SCIENCE, INFORMATION SYSTEMS$$b35 / 158 = 0.222$$c2022$$dQ1$$eT1 000106666 591__ $$aTELECOMMUNICATIONS$$b19 / 88 = 0.216$$c2022$$dQ1$$eT1 000106666 591__ $$aBUSINESS$$b56 / 154 = 0.364$$c2022$$dQ2$$eT2 000106666 593__ $$aCommunication$$c2022$$dQ1 000106666 593__ $$aSociology and Political Science$$c2022$$dQ1 000106666 593__ $$aEconomics and Econometrics$$c2022$$dQ1 000106666 594__ $$a10.5$$b2022 000106666 592__ $$a1.65$$b2022 000106666 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000106666 700__ $$aGurrea Sarasa, Raquel 000106666 700__ $$aFlavián Blanco, Carlos 000106666 773__ $$g32, 3 (2022), 875-896$$pInternet res.$$tInternet Research$$x1066-2243 000106666 8564_ $$s1201533$$uhttps://zaguan.unizar.es/record/106666/files/texto_completo.pdf$$yPostprint 000106666 8564_ $$s425961$$uhttps://zaguan.unizar.es/record/106666/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000106666 909CO $$ooai:zaguan.unizar.es:106666$$particulos$$pdriver 000106666 951__ $$a2024-03-18-12:39:06 000106666 980__ $$aARTICLE