doi:10.1002/jtr.2327engBravo, RafaelCatalán, SaraPina, José MiguelIntergenerational differences in customer engagement behaviours: An analysis of social tourism websitesART-2020-114060This paper explores differences among Generations X, Y, and Z in customer engagement behaviours. Specifically, it analyses differences in customer behaviours in social tourism websites and the effects of self-efficacy and satisfaction on these behaviours. On the basis of an empirical study with a sample of 346 social tourism websites users, the results show that, in Generation X, self-efficacy exerts a higher effect on word of mouth than in the other generations. In Generation Y, satisfaction influences information searches and hotel bookings more than for the others. Generation Z is more prone to give referrals than are the other two generations.2020http://zaguan.unizar.es/record/10672110.1002/jtr.2327http://zaguan.unizar.es/record/106721oai:zaguan.unizar.es:106721info:eu-repo/grantAgreement/ES/DGA-FSE/S54-17R-GENERES Groupinfo:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-PINTERNATIONAL JOURNAL OF TOURISM RESEARCH 22, 2 (2020), 182-191All rights reservedhttp://www.europeana.eu/rights/rr-f/info:eu-repo/semantics/openAccess