Mobile word of mouth (m-WOM): analysing its negative impact on webrooming in omnichannel retailing

Flavian, C. Gurrea, R. Orús, C. Mobile word of mouth (m-WOM): analysing its negative impact on webrooming in omnichannel retailing

Int. j. retail distrib. manag.

10.1108/IJRDM-05-2020-0169 2020

2020