000108584 001__ 108584
000108584 005__ 20240319080946.0
000108584 0247_ $$2doi$$a10.1111/1477-9552.12443
000108584 0248_ $$2sideral$$a125191
000108584 037__ $$aART-2022-125191
000108584 041__ $$aeng
000108584 100__ $$ade-Magistris, Tiziana
000108584 245__ $$aDo virtual reality experiments replicate projection bias phenomena? Examining the external validity of a virtual supermarket
000108584 260__ $$c2022
000108584 5060_ $$aAccess copy available to the general public$$fUnrestricted
000108584 5203_ $$aWe examine whether projection bias is also present in virtual environments. Two hypotheses were tested using a between‐subject experiment with three conditions: (i) experimental context (virtual vs. real); (ii) consumption periods (today vs. tomorrow); and (iii) appetite level (hungry vs. satiated). An exact replication of the virtual supermarket was performed in a real supermarket setting to test for robustness. The findings indicate the presence of a projection bias in the virtual reality setting. The robustness test used to compare a virtual and a real purchase at the supermarket showed that subjects in the virtual environment behave similarly to those in a real supermarket. These results validate our findings and highlight virtual reality use as a new tool for investigating consumer behaviour in food research.
000108584 536__ $$9info:eu-repo/grantAgreement/ES/INIA/RTA2013-0092-00-00
000108584 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000108584 590__ $$a3.4$$b2022
000108584 592__ $$a1.438$$b2022
000108584 591__ $$aECONOMICS$$b108 / 380 = 0.284$$c2022$$dQ2$$eT1
000108584 593__ $$aEconomics and Econometrics$$c2022$$dQ1
000108584 591__ $$aAGRICULTURAL ECONOMICS & POLICY$$b10 / 22 = 0.455$$c2022$$dQ2$$eT2
000108584 593__ $$aAgricultural and Biological Sciences (miscellaneous)$$c2022$$dQ1
000108584 594__ $$a7.0$$b2022
000108584 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000108584 700__ $$0(orcid)0000-0002-6347-2908$$aLópez-Galán, Belinda
000108584 700__ $$aBallco, Petjon
000108584 7102_ $$14000$$2415$$aUniversidad de Zaragoza$$bDpto. Análisis Económico$$cÁrea Fund. Análisis Económico
000108584 773__ $$g73, 1 (2022), 20-34$$pJ. agric. econ.$$tJOURNAL OF AGRICULTURAL ECONOMICS$$x0021-857X
000108584 8564_ $$s772564$$uhttps://zaguan.unizar.es/record/108584/files/texto_completo.pdf$$yVersión publicada
000108584 8564_ $$s1405432$$uhttps://zaguan.unizar.es/record/108584/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000108584 909CO $$ooai:zaguan.unizar.es:108584$$particulos$$pdriver
000108584 951__ $$a2024-03-18-12:37:11
000108584 980__ $$aARTICLE