108584 20240319080946.0 doi 10.1111/1477-9552.12443 sideral 125191 ART-2022-125191 eng de-Magistris, Tiziana Do virtual reality experiments replicate projection bias phenomena? Examining the external validity of a virtual supermarket 2022 Access copy available to the general public Unrestricted We examine whether projection bias is also present in virtual environments. Two hypotheses were tested using a between‐subject experiment with three conditions: (i) experimental context (virtual vs. real); (ii) consumption periods (today vs. tomorrow); and (iii) appetite level (hungry vs. satiated). An exact replication of the virtual supermarket was performed in a real supermarket setting to test for robustness. The findings indicate the presence of a projection bias in the virtual reality setting. The robustness test used to compare a virtual and a real purchase at the supermarket showed that subjects in the virtual environment behave similarly to those in a real supermarket. These results validate our findings and highlight virtual reality use as a new tool for investigating consumer behaviour in food research. info:eu-repo/grantAgreement/ES/INIA/RTA2013-0092-00-00 info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 3.4 2022 ECONOMICS 108 / 380 = 0.284 2022 Q2 T1 AGRICULTURAL ECONOMICS & POLICY 10 / 22 = 0.455 2022 Q2 T2 1.438 2022 Economics and Econometrics 2022 Q1 Agricultural and Biological Sciences (miscellaneous) 2022 Q1 7.0 2022 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion López-Galán, Belinda (orcid)0000-0002-6347-2908 Ballco, Petjon 4000 415 Universidad de Zaragoza Dpto. Análisis Económico Área Fund. Análisis Económico 73, 1 (2022), 20-34 J. agric. econ. JOURNAL OF AGRICULTURAL ECONOMICS 0021-857X 772564 http://zaguan.unizar.es/record/108584/files/texto_completo.pdf Versión publicada 1405432 http://zaguan.unizar.es/record/108584/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:108584 articulos driver 2024-03-18-12:37:11 ARTICLE