109393 20220908120540.0 doi 10.2143/EP.27.3.3289200 sideral 125517 ART-2020-125517 eng García Ruiz, P. Universidad de Zaragoza (orcid)0000-0001-8814-9106 Virtues, roles and rites: a Confucian view on consumer ethics 2020 Access copy available to the general public Unrestricted The consumer ethics literature focuses mainly on the consequences of consumption, the principles that should guide it, and the virtues consumers should posses. This article presents a complementary view bases in the crucial value Confuncianism bestows on social rites as ways to attain moral excellence. Social rites are relevants elements for the achievemnt of moral self-cultivation in different aspects of the life, including the acquisition, use and disponsal of consumer goods and services. We illustrate our proposal through some examples of consumption practices, particularly gift exchange, as an ethical contexts that embodies social rites and in which ethical virtues may unfold. info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 0.212 2020 ETHICS 55 / 56 = 0.982 2020 Q4 T3 0.117 2020 Philosophy 2020 Q3 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Rodriguez-Lluesma, C. Prats, M. 4009 775 Universidad de Zaragoza Dpto. Psicología y Sociología Área Sociología 27, 3 (2020), [269]-295 ETHICAL PERSPECTIVES ETHICAL PERSPECTIVES 1370-0049 360055 http://zaguan.unizar.es/record/109393/files/texto_completo.pdf Versión publicada 1319901 http://zaguan.unizar.es/record/109393/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:109393 articulos driver 2022-09-08-11:56:10 ARTICLE