doi:10.1108/JHTT-02-2019-0040engBravo, R.Catalán, S.Pina, J.M.Understanding how customers engage with social tourism websitesART-2021-122523Purpose: This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach: An empirical study was carried out with 346 customers. A model was developed to analyse the relationships between CEB and their determinants. Partial least squares – structural equation modelling was used to test the model. Findings: Customers’ perceptions of enjoyment, ease of use, usefulness and trustworthiness positively influence their attitude towards STWs and their subsequent engagement behaviours [purchases, word of mouth (WOM) and referrals]. Originality/value: This study develops and empirically tests a model that analyses the impact of technology acceptance model variables on CEB, both transactional (customer purchases) and non-transactional (customer WOM, referrals and feedback), in the context of STWs.2021http://zaguan.unizar.es/record/10944610.1108/JHTT-02-2019-0040http://zaguan.unizar.es/record/109446oai:zaguan.unizar.es:109446info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Groupinfo:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-PJournal of Hospitality and Tourism Technology 12, 1 (2021), 141-154All rights reservedhttp://www.europeana.eu/rights/rr-f/info:eu-repo/semantics/openAccess