109446 20230519145403.0 doi 10.1108/JHTT-02-2019-0040 sideral 122523 ART-2021-122523 eng Bravo, R. Universidad de Zaragoza (orcid)0000-0003-4038-1840 Understanding how customers engage with social tourism websites 2021 Access copy available to the general public Unrestricted Purpose: This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach: An empirical study was carried out with 346 customers. A model was developed to analyse the relationships between CEB and their determinants. Partial least squares – structural equation modelling was used to test the model. Findings: Customers’ perceptions of enjoyment, ease of use, usefulness and trustworthiness positively influence their attitude towards STWs and their subsequent engagement behaviours [purchases, word of mouth (WOM) and referrals]. Originality/value: This study develops and empirically tests a model that analyses the impact of technology acceptance model variables on CEB, both transactional (customer purchases) and non-transactional (customer WOM, referrals and feedback), in the context of STWs. info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P info:eu-repo/semantics/openAccess All rights reserved http://www.europeana.eu/rights/rr-f/ 5.576 2021 HOSPITALITY, LEISURE, SPORT & TOURISM 20 / 58 = 0.345 2021 Q2 T2 1.205 2021 Information Systems 2021 Q1 Computer Science Applications 2021 Q1 6.9 2021 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Catalán, S. Universidad de Zaragoza (orcid)0000-0001-5268-1723 Pina, J.M. Universidad de Zaragoza (orcid)0000-0002-3422-4542 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 12, 1 (2021), 141-154 Journal of Hospitality and Tourism Technology 1757-9880 212503 http://zaguan.unizar.es/record/109446/files/texto_completo.pdf Postprint 1759661 http://zaguan.unizar.es/record/109446/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:109446 articulos driver 2023-05-18-13:43:26 ARTICLE