000109508 001__ 109508
000109508 005__ 20231219145819.0
000109508 0247_ $$2doi$$a10.1016/j.intmar.2021.03.005
000109508 0248_ $$2sideral$$a126330
000109508 037__ $$aART-2021-126330
000109508 041__ $$aeng
000109508 100__ $$0(orcid)0000-0002-8798-3294$$aLucia-Palacios, Laura$$uUniversidad de Zaragoza
000109508 245__ $$aEffects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity
000109508 260__ $$c2021
000109508 5060_ $$aAccess copy available to the general public$$fUnrestricted
000109508 5203_ $$aThis research investigates whether interactivity of home voice assistants can reduce the consumer's perceptions of intrusiveness when using these products because of their autonomy. To do so, the authors applied structural equation modeling to 607 questionnaires. The results show that autonomy has a quadratic effect on intrusiveness and usefulness, being more intense for high levels of autonomy. Interactivity reduces intrusiveness both directly and indirectly through brand trust, and interactivity has a positive effect on usefulness. Furthermore, interactivity moderates the effect of autonomy on intrusiveness. These results lead to interesting managerial implications, such as the inclusion of interactive characteristics in smart products to enable consumers to control and communicate with them.
000109508 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2017-83993-P
000109508 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000109508 590__ $$a11.318$$b2021
000109508 592__ $$a3.62$$b2021
000109508 594__ $$a12.8$$b2021
000109508 591__ $$aBUSINESS$$b10 / 154 = 0.065$$c2021$$dQ1$$eT1
000109508 593__ $$aMarketing$$c2021$$dQ1
000109508 593__ $$aBusiness and International Management$$c2021$$dQ1
000109508 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000109508 700__ $$0(orcid)0000-0001-6441-2504$$aPérez-López, Raúl$$uUniversidad de Zaragoza
000109508 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000109508 773__ $$g56 (2021), 41-54$$pJ. interact. market$$tJOURNAL OF INTERACTIVE MARKETING$$x1094-9968
000109508 8564_ $$s599046$$uhttps://zaguan.unizar.es/record/109508/files/texto_completo.pdf$$yVersión publicada
000109508 8564_ $$s2480900$$uhttps://zaguan.unizar.es/record/109508/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000109508 909CO $$ooai:zaguan.unizar.es:109508$$particulos$$pdriver
000109508 951__ $$a2023-12-19-14:45:54
000109508 980__ $$aARTICLE