000109575 001__ 109575
000109575 005__ 20240104111816.0
000109575 0247_ $$2doi$$a10.1016/j.ijhm.2021.103019
000109575 0248_ $$2sideral$$a125732
000109575 037__ $$aART-2021-125732
000109575 041__ $$aeng
000109575 100__ $$0(orcid)0000-0002-8253-4713$$aOrus, C.$$uUniversidad de Zaragoza
000109575 245__ $$aEnhancing the customer experience with virtual and augmented reality: The impact of content and device type
000109575 260__ $$c2021
000109575 5060_ $$aAccess copy available to the general public$$fUnrestricted
000109575 5203_ $$aVirtual and augmented reality are changing how companies interact with customers. However, previous research has paid little attention to compare their effectiveness. This study focuses on the perceptions of presence elicited by different types of contents (real or digital) and embodied devices (head-mounted display or smartphone), and their impact on user''s pre-experiences with hotels. Results from a lab experiment show that contents with high levels of factual realism (360-degree videos) have a positive influence on perceptions of presence, ease of imagination, and visual appeal, and on booking intentions. These effects are stronger when high embodied devices (head-mounted displays) are applied. Additionally, presence positively influences ease of imagination and visual appeal, which mediate the impact of content on booking intentions. These findings stress the importance of inducing presence as a key driver for behavioral intentions in hospitality. The comparative influence of conventional VR and AR experiences is also discussed.
000109575 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group$$9info:eu-repo/grantAgreement/ES/MCIU/PID2019-105468RB-I00
000109575 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000109575 590__ $$a10.427$$b2021
000109575 592__ $$a2.512$$b2021
000109575 594__ $$a12.9$$b2021
000109575 591__ $$aHOSPITALITY, LEISURE, SPORT & TOURISM$$b5 / 58 = 0.086$$c2021$$dQ1$$eT1
000109575 593__ $$aTourism, Leisure and Hospitality Management$$c2021$$dQ1
000109575 593__ $$aStrategy and Management$$c2021$$dQ1
000109575 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000109575 700__ $$0(orcid)0000-0003-3088-4102$$aIbánez-Sánchez, S.$$uUniversidad de Zaragoza
000109575 700__ $$0(orcid)0000-0001-7118-9013$$aFlavian, C.$$uUniversidad de Zaragoza
000109575 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000109575 773__ $$g98 (2021), 103019 [13 pp.]$$pINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT$$tInternational Journal of Hospitality Management$$x0278-4319
000109575 8564_ $$s1402558$$uhttps://zaguan.unizar.es/record/109575/files/texto_completo.pdf$$yVersión publicada
000109575 8564_ $$s2780548$$uhttps://zaguan.unizar.es/record/109575/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000109575 909CO $$ooai:zaguan.unizar.es:109575$$particulos$$pdriver
000109575 951__ $$a2024-01-04-11:05:13
000109575 980__ $$aARTICLE