000110564 001__ 110564
000110564 005__ 20220908120558.0
000110564 0247_ $$2doi$$a10.1344/anpsic2021.51.11
000110564 0248_ $$2sideral$$a126977
000110564 037__ $$aART-2021-126977
000110564 041__ $$aspa
000110564 100__ $$0(orcid)0000-0002-3422-4542$$aPina J. M.$$uUniversidad de Zaragoza
000110564 245__ $$aValoración de las marcas en situaciones de ansiedad: el rol de locus de control y de las emociones
000110564 260__ $$c2021
000110564 5060_ $$aAccess copy available to the general public$$fUnrestricted
000110564 5203_ $$aIn this paper, we analyze how transitory anxiety states can have an impact on the value that individuals attribute to brands in purchasing processes, taking into account both the impact of emotions and the locus of control. The results of an experiment with 158 students reveal that situations of anxiety accompanied by an external locus of control, trigger a negative affective reaction that individuals attempt to relieve through the consumption of brands that satisfy their relational needs. It is also observed that when anxiety results from a positive stimulus with an internal locus of control, individuals feel a lower need for expression through the consumption of brands. On the contrary, the value of the brand as an element of distinction and trust are not influenced by mood.
000110564 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S54-17R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P
000110564 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000110564 592__ $$a0.155$$b2021
000110564 594__ $$a1.1$$b2021
000110564 593__ $$aPsychology (miscellaneous)$$c2021$$dQ4
000110564 593__ $$aPsychiatry and Mental Health$$c2021$$dQ4
000110564 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000110564 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000110564 773__ $$g51, 2 (2021), 94-100$$pAnu. psicol.$$tAnuario de Psicologia$$x0066-5126
000110564 85641 $$uhttps://revistes.ub.edu/index.php/Anuario-psicologia/article/view/30977$$zTexto completo de la revista
000110564 8564_ $$s247359$$uhttps://zaguan.unizar.es/record/110564/files/texto_completo.pdf$$yVersión publicada
000110564 8564_ $$s2172947$$uhttps://zaguan.unizar.es/record/110564/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000110564 909CO $$ooai:zaguan.unizar.es:110564$$particulos$$pdriver
000110564 951__ $$a2022-09-08-11:57:35
000110564 980__ $$aARTICLE