000110844 001__ 110844 000110844 005__ 20230519145622.0 000110844 0247_ $$2doi$$a10.1108/IJBM-02-2021-0074 000110844 0248_ $$2sideral$$a126682 000110844 037__ $$aART-2021-126682 000110844 041__ $$aeng 000110844 100__ $$0(orcid)0000-0001-6325-6773$$aBitrián, Paula$$uUniversidad de Zaragoza 000110844 245__ $$aMaking finance fun: the gamification of personal financial management apps 000110844 260__ $$c2021 000110844 5060_ $$aAccess copy available to the general public$$fUnrestricted 000110844 5203_ $$aAlthough gamification is a trending topic, few studies have explored its use in the finance industry. Drawing on SDT and the TAM, this study extends previous research and adds new insights into the effects of gamification in this context. This study integrates self-determination theory (SDT) and the technology acceptance model (TAM) to explore how gamification increases users' motivation and intention to use personal financial management (PFM) apps, and how it facilitates their adoption. Data from 208 users of the Mint app were analyzed using partial least squares structural equation modeling. The results showed that gamifying PFM apps satisfies users' needs for competence and autonomy and enhances their autonomous motivation to use them. Users' motivation increases their perceptions of ease of use and usefulness of the apps and causes them to develop more favorable attitudes toward them. The findings also confirmed a relationship between users' attitudes toward PFM apps and the behavioral intention to use them. To investigate the generalizability of results, studies using other PFM apps would be useful. The cross-sectional nature of the research also limits its causal inference. This research provides support for the use of gamification in PFM apps and offers suggestions that may help fintech companies and banks to persuade users to engage with their apps. 000110844 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P 000110844 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000110844 590__ $$a5.083$$b2021 000110844 592__ $$a0.886$$b2021 000110844 594__ $$a7.3$$b2021 000110844 591__ $$aBUSINESS$$b76 / 155 = 0.49$$c2021$$dQ2$$eT2 000110844 593__ $$aMarketing$$c2021$$dQ2 000110844 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000110844 700__ $$0(orcid)0000-0001-6631-8909$$aBuil, Isabel$$uUniversidad de Zaragoza 000110844 700__ $$0(orcid)0000-0001-5268-1723$$aCatalán, Sara$$uUniversidad de Zaragoza 000110844 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000110844 773__ $$g39, 7 (2021), 1310-1332$$pInt. j. bank mark.$$tInternational journal of bank marketing$$x0265-2323 000110844 8564_ $$s754816$$uhttps://zaguan.unizar.es/record/110844/files/texto_completo.pdf$$yPostprint 000110844 8564_ $$s1415549$$uhttps://zaguan.unizar.es/record/110844/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000110844 909CO $$ooai:zaguan.unizar.es:110844$$particulos$$pdriver 000110844 951__ $$a2023-05-18-16:16:39 000110844 980__ $$aARTICLE