112421 20220908120556.0 doi 10.1075/msw.00013.olz sideral 126387 ART-2021-126387 eng Olza, I The #ReframeCovid initiative From Twitter to society via metaphor 2021 Access copy available to the general public Unrestricted From the beginning of the COVID-19 pandemic, governments, health agencies, public institutions and the media around the world have made use of metaphors to talk about the virus, its effects and the measures needed to reduce its spread. Dominant among these metaphors have been war metaphors (e.g. battles, front lines, combat), which present the virus as an enemy that needs to be fought and beaten. These metaphors have attracted an unprecedented amount of criticism from diverse social agents, for a variety of reasons. In reaction, #ReframeCovid was born as an open, collaborative and non-prescriptive initiative to collect alternatives to war metaphors for COVID-19 in any language, and to (critically) reflect on the use of figurative language about the virus, its impact and the measures taken in response. The paper summarises the background, aims, development and main outcomes to date of the initiative, and launches a call for scholars within the metaphor community to feed into and use the #ReframeCovid collection in their own basic and applied research projects. info:eu-repo/grantAgreement/ES/DGA/Psylex H11-17R info:eu-repo/grantAgreement/ES/MINECO-FEDER/FFI2017-82460-P info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 0.248 2021 Linguistics and Language 2021 Q2 1.5 2021 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Koller, V Ibarretxe-Antunano, I Universidad de Zaragoza (orcid)0000-0002-0241-9265 Perez-Sobrino, P Semino, E 3013 575 Universidad de Zaragoza Dpto. Lingüíst.y Liter.Hispán. Área Lingüística General 11, 1 (2021), 98-120 Metaphor and the Social World 2210-4097 4622037 http://zaguan.unizar.es/record/112421/files/texto_completo.pdf Versión publicada 1118113 http://zaguan.unizar.es/record/112421/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:112421 articulos driver 2022-09-08-11:57:23 ARTICLE