112753 20250722154011.0 doi 10.1016/j.jretconser.2021.102888 sideral 128051 ART-2022-128051 eng Akdim, K. Universidad de Zaragoza The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps 2022 Access copy available to the general public Unrestricted The purpose of this research is to understand the main factors that determine users’ continuance intention to use social mobile Apps, considering two utilitarian (i.e., perceived usefulness, perceived ease of use) variables and a hedonic (i.e., perceived enjoyment) variable. As social mobile Apps may be utilitarian or hedonic, we aim to evaluate possible differences in the significance of the aforementioned antecedent factors in utilitarian Apps (i.e., TripAdvisor) and hedonic Apps (i.e., Instagram). The data were collected from an international sample of users; the Partial Least Squares method was applied to analyze the research model, using SMARTPLS 3.0. To analyze the moderating effects, a multi-group PLS analysis was carried out to compare the differences between the path relationships in the two Apps. The results show that continuance intention to use is explained by perceived usefulness, perceived ease of use, perceived enjoyment, satisfaction and user experience (control variable), and the impact of utilitarian variables is generally greater for utilitarian Apps, whereas the impact of perceived enjoyment is higher for hedonic Apps. This study contributes to the general body of knowledge about mobile Apps by providing a comprehensive theoretical foundation and practical implications that illuminate the continuance use of social mobile Apps. info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00 info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 10.4 2022 BUSINESS 19 / 154 = 0.123 2022 Q1 T1 2.543 2022 Marketing 2022 Q1 16.1 2022 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Casaló, L.V. Universidad de Zaragoza (orcid)0000-0002-9643-2814 Flavián, C. Universidad de Zaragoza (orcid)0000-0001-7118-9013 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 66 (2022), 102888 [14 pp.] J. retail. consum. serv. Journal of Retailing and Consumer Services 0969-6989 3965470 http://zaguan.unizar.es/record/112753/files/texto_completo.pdf Versión publicada 2622923 http://zaguan.unizar.es/record/112753/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:112753 articulos driver 2025-07-22-15:35:44 ARTICLE