000117169 001__ 117169
000117169 005__ 20240319080958.0
000117169 0247_ $$2doi$$a10.1016/j.jretconser.2022.102973
000117169 0248_ $$2sideral$$a128427
000117169 037__ $$aART-2022-128427
000117169 041__ $$aeng
000117169 100__ $$0(orcid)0000-0001-8900-1701$$aHerrando, Carolina$$uUniversidad de Zaragoza
000117169 245__ $$aEmotional contagion triggered by online consumer reviews: Evidence from a neuroscience study
000117169 260__ $$c2022
000117169 5060_ $$aAccess copy available to the general public$$fUnrestricted
000117169 5203_ $$aPeople tend to align with the emotional state of the person that is talking to them (the observed). Similarly, while processing information consumers can also experience this emotional contagion. Emotional contagion can activate in those who process information (the observer) similar responses in the autonomic nervous system and the neural responses as in those who create such information (the observed), triggering a certain level of arousal. Neuroscience enables researchers to study emotional contagion by monitoring the activation of neural structures and physiological responses. This study draws on the theory of arousal to investigate how different combinations of online consumer review (OCR) valence can trigger different emotions and customer experiences in the observer (the one who reads the OCRs). This study conducts a consumer neuroscience experiment to monitor emotional arousal. The physiological analyses (through skin conductance response) confirm that the emotional arousal of the observer aligns with that of the observed. The neural analyses (through electroencephalography) show the valence of the arousal, which indicates that negative OCRs activate arousal and pleasure in the observer, while positive OCRs are associated with arousal deactivation and displeasure. © 2022 The Authors
000117169 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S54-GENERES Group$$9info:eu-repo/grantAgreement/ES/MICINN/PID2020-118425RB-I00
000117169 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000117169 590__ $$a10.4$$b2022
000117169 592__ $$a2.543$$b2022
000117169 591__ $$aBUSINESS$$b19 / 154 = 0.123$$c2022$$dQ1$$eT1
000117169 593__ $$aMarketing$$c2022$$dQ1
000117169 594__ $$a16.1$$b2022
000117169 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000117169 700__ $$0(orcid)0000-0001-7805-3354$$aJiménez-Martínez, Julio$$uUniversidad de Zaragoza
000117169 700__ $$0(orcid)0000-0002-8491-594X$$aMartín-De Hoyos, María José$$uUniversidad de Zaragoza
000117169 700__ $$aConstantinides, Efthymios
000117169 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000117169 773__ $$g67 (2022), 102973 [8 pp.]$$pJ. retail. consum. serv.$$tJournal of Retailing and Consumer Services$$x0969-6989
000117169 8564_ $$s646543$$uhttps://zaguan.unizar.es/record/117169/files/texto_completo.pdf$$yVersión publicada
000117169 8564_ $$s2527908$$uhttps://zaguan.unizar.es/record/117169/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000117169 909CO $$ooai:zaguan.unizar.es:117169$$particulos$$pdriver
000117169 951__ $$a2024-03-18-13:53:39
000117169 980__ $$aARTICLE