000117349 001__ 117349 000117349 005__ 20220908120558.0 000117349 0247_ $$2doi$$a10.3390/info12120498 000117349 0248_ $$2sideral$$a126996 000117349 037__ $$aART-2021-126996 000117349 041__ $$aeng 000117349 100__ $$0(orcid)0000-0001-8900-1701$$aHerrando C.$$uUniversidad de Zaragoza 000117349 245__ $$aThe mediated effect of social presence on social commerce WOM behavior 000117349 260__ $$c2021 000117349 5060_ $$aAccess copy available to the general public$$fUnrestricted 000117349 5203_ $$aBased on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loyalty) influence interaction intention (sWOM) and, consequently, active and passive sWOM behavior. It does so by assessing the mediating role of social presence on sWOM intention and behavior. The empirical results provide several contributions. First, knowing how to increase active sWOM contributes to bridging the gap regarding how to enhance interactions between users. Second, fostering active sWOM on social commerce websites will provide companies with more positive user-generated content, since this active sWOM comes from satisfied and loyal users, and it is assumed that they will rate the product positively and report a good experience. Third, companies can benefit more from users if users interact with other users by sharing their experiences. This study sheds light on how social presence can mediate the relationship between intention and behavior, particularly when it comes to increasing active participation and brand promotion. © 2021 by the authors. Licensee MDPI, Basel, Switzerland. 000117349 536__ $$9info:eu-repo/grantAgreement/ES/MICINN/PID2020-118425RB-I00 000117349 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000117349 592__ $$a0.624$$b2021 000117349 594__ $$a4.2$$b2021 000117349 593__ $$aInformation Systems$$c2021$$dQ2 000117349 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000117349 700__ $$0(orcid)0000-0001-7805-3354$$aJiménez-Martínez J.$$uUniversidad de Zaragoza 000117349 700__ $$0(orcid)0000-0002-8491-594X$$aMartín-De Hoyos M.J.$$uUniversidad de Zaragoza 000117349 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000117349 773__ $$g12, 12 (2021), 498 [15 pp]$$pInformation (Basel)$$tInformation (Switzerland)$$x2078-2489 000117349 8564_ $$s1361288$$uhttps://zaguan.unizar.es/record/117349/files/texto_completo.pdf$$yVersión publicada 000117349 8564_ $$s2758161$$uhttps://zaguan.unizar.es/record/117349/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000117349 909CO $$ooai:zaguan.unizar.es:117349$$particulos$$pdriver 000117349 951__ $$a2022-09-08-11:57:38 000117349 980__ $$aARTICLE