Repositorio Institucional de Documentos

@article{Viswanathan:119012,
      author        = "Viswanathan, V. and Koetterheinrich, K. and Bijmolt, T.
                       and Krafft, M. and Sese, F. J.",
      title         = "{Quantifying the effect of status in a multi-tier loyalty
                       program}",
      year          = "2022",
}