000119593 001__ 119593 000119593 005__ 20230519145528.0 000119593 0247_ $$2doi$$a10.1108/IJBM-12-2020-0608 000119593 0248_ $$2sideral$$a126848 000119593 037__ $$aART-2021-126848 000119593 041__ $$aeng 000119593 100__ $$0(orcid)0000-0003-4038-1840$$aBravo R.$$uUniversidad de Zaragoza 000119593 245__ $$aEffects of internal brand knowledge dissemination on the employee 000119593 260__ $$c2021 000119593 5060_ $$aAccess copy available to the general public$$fUnrestricted 000119593 5203_ $$aPurpose: This study aims to examine the internal brand knowledge dissemination process in the banking sector and its effects on employees. Specifically, it focuses on the key roles of employee identification with both the organization and with the customer as antecedents of behaviors supportive of the brand, i.e. employee citizenship behaviors and recommendation behaviors. Design/methodology/approach: An empirical study was carried out in a major Spanish bank. Data gathered from a survey of 315 employees were analyzed through structural equation modeling. Findings: The results showed that employees'' perceptions of brand value congruence are key in explaining their identification with both the organization and with the customer. However, the employees'' perceptions of the brand''s authenticity explained only their recommendations of the bank as a good place to work. Originality/value: These findings contribute to the advance in the current knowledge of the role of variables such as brand authenticity and employee–customer identification in internal brand management. From a managerial viewpoint, the results provide insights into the importance of employees'' perceptions and attitudes when it comes to brand knowledge dissemination. © 2021, Emerald Publishing Limited. 000119593 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/Building Europe from Aragon$$9info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P 000119593 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000119593 590__ $$a5.083$$b2021 000119593 591__ $$aBUSINESS$$b76 / 155 = 0.49$$c2021$$dQ2$$eT2 000119593 592__ $$a0.886$$b2021 000119593 593__ $$aMarketing$$c2021$$dQ2 000119593 594__ $$a7.3$$b2021 000119593 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000119593 700__ $$0(orcid)0000-0002-3422-4542$$aPina J.M.$$uUniversidad de Zaragoza 000119593 700__ $$aTirado B. 000119593 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000119593 773__ $$g39, 7 (2021), 1273-1291$$pInt. j. bank mark.$$tInternational journal of bank marketing$$x0265-2323 000119593 8564_ $$s444239$$uhttps://zaguan.unizar.es/record/119593/files/texto_completo.pdf$$yPostprint 000119593 8564_ $$s881936$$uhttps://zaguan.unizar.es/record/119593/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000119593 909CO $$ooai:zaguan.unizar.es:119593$$particulos$$pdriver 000119593 951__ $$a2023-05-18-15:28:37 000119593 980__ $$aARTICLE