000119714 001__ 119714 000119714 005__ 20240319081014.0 000119714 0247_ $$2doi$$a10.5424/sjar/2022203-18966 000119714 0248_ $$2sideral$$a129784 000119714 037__ $$aART-2022-129784 000119714 041__ $$aeng 000119714 100__ $$aFerrer, Juan R. 000119714 245__ $$aThe export strategy of the Spanish wine industry 000119714 260__ $$c2022 000119714 5060_ $$aAccess copy available to the general public$$fUnrestricted 000119714 5203_ $$aAim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports. Area of study: We used data collected from a survey comprising 339 Spanish wine-making companies Material and methods: The empirical analysis was carried out by sending a survey and subsequent telephone call to all the independent wineries belonging to PDOs, the number of responses was 339, 14% of the sample. Using the Heckman methodology, we analysed the variables that determine the decision to export and the export intensity. Main results: Spanish firms have successfully used different combined strategies in order to achieve an intensification of exports. This implies that the joint use of strategies that seek efficiency (through cost reduction) while increasing value for the customer (through innovation and improved communication processes and distribution) achieve an increase in the internationalisation of the company. Therefore, the results of this study add new strategic alternatives to those traditionally proposed by the literature Research highlights: Firm strategy also has an effect on export performance in the Spanish wine industry. To grow in international markets, companies can use a combination of different strategic options. 000119714 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FEDER/S52-20R$$9info:eu-repo/grantAgreement/ES/DGA-FEDER/S55-20R$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2016-77843-P$$9info:eu-repo/grantAgreement/ES/MINECO/PGC2018-095529-B-I00 000119714 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000119714 590__ $$a0.9$$b2022 000119714 592__ $$a0.249$$b2022 000119714 591__ $$aAGRICULTURE, MULTIDISCIPLINARY$$b40 / 58 = 0.69$$c2022$$dQ3$$eT3 000119714 593__ $$aAgronomy and Crop Science$$c2022$$dQ3 000119714 594__ $$a1.9$$b2022 000119714 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000119714 700__ $$0(orcid)0000-0003-2911-8937$$aSerrano, Raul$$uUniversidad de Zaragoza 000119714 700__ $$0(orcid)0000-0003-0218-9057$$aAbella, Silvia$$uUniversidad de Zaragoza 000119714 700__ $$0(orcid)0000-0003-2256-8898$$aPinilla, Vicente$$uUniversidad de Zaragoza 000119714 700__ $$0(orcid)0000-0002-2266-4655$$aMaza, M. Teresa$$uUniversidad de Zaragoza 000119714 7102_ $$14012$$2650$$aUniversidad de Zaragoza$$bDpto. Direcc.Organiza.Empresas$$cÁrea Organización de Empresas 000119714 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra. 000119714 7102_ $$14014$$2480$$aUniversidad de Zaragoza$$bDpto. Economía Aplicada$$cÁrea Hª e Instituc.Económ. 000119714 773__ $$g20, 3 (2022), e0103 [13 pp.]$$pSpan. j. agric. res.$$tSpanish Journal of Agricultural Research$$x1695-971X 000119714 8564_ $$s644219$$uhttps://zaguan.unizar.es/record/119714/files/texto_completo.pdf$$yVersión publicada 000119714 8564_ $$s2377780$$uhttps://zaguan.unizar.es/record/119714/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000119714 909CO $$ooai:zaguan.unizar.es:119714$$particulos$$pdriver 000119714 951__ $$a2024-03-18-15:29:36 000119714 980__ $$aARTICLE