119714 20240319081014.0 doi 10.5424/sjar/2022203-18966 sideral 129784 ART-2022-129784 eng Ferrer, Juan R. The export strategy of the Spanish wine industry 2022 Access copy available to the general public Unrestricted Aim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports. Area of study: We used data collected from a survey comprising 339 Spanish wine-making companies Material and methods: The empirical analysis was carried out by sending a survey and subsequent telephone call to all the independent wineries belonging to PDOs, the number of responses was 339, 14% of the sample. Using the Heckman methodology, we analysed the variables that determine the decision to export and the export intensity. Main results: Spanish firms have successfully used different combined strategies in order to achieve an intensification of exports. This implies that the joint use of strategies that seek efficiency (through cost reduction) while increasing value for the customer (through innovation and improved communication processes and distribution) achieve an increase in the internationalisation of the company. Therefore, the results of this study add new strategic alternatives to those traditionally proposed by the literature Research highlights: Firm strategy also has an effect on export performance in the Spanish wine industry. To grow in international markets, companies can use a combination of different strategic options. info:eu-repo/grantAgreement/ES/DGA-FEDER/S52-20R info:eu-repo/grantAgreement/ES/DGA-FEDER/S55-20R info:eu-repo/grantAgreement/ES/MINECO/ECO2016-77843-P info:eu-repo/grantAgreement/ES/MINECO/PGC2018-095529-B-I00 info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 0.9 2022 AGRICULTURE, MULTIDISCIPLINARY 40 / 58 = 0.69 2022 Q3 T3 0.249 2022 Agronomy and Crop Science 2022 Q3 1.9 2022 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Serrano, Raul Universidad de Zaragoza (orcid)0000-0003-2911-8937 Abella, Silvia Universidad de Zaragoza (orcid)0000-0003-0218-9057 Pinilla, Vicente Universidad de Zaragoza (orcid)0000-0003-2256-8898 Maza, M. Teresa Universidad de Zaragoza (orcid)0000-0002-2266-4655 4012 650 Universidad de Zaragoza Dpto. Direcc.Organiza.Empresas Área Organización de Empresas 5011 235 Universidad de Zaragoza Dpto. CC.Agrar.y Medio Natural Área Econom.Sociol.Polit.Agra. 4014 480 Universidad de Zaragoza Dpto. Economía Aplicada Área Hª e Instituc.Económ. 20, 3 (2022), e0103 [13 pp.] Span. j. agric. res. Spanish Journal of Agricultural Research 1695-971X 644219 http://zaguan.unizar.es/record/119714/files/texto_completo.pdf Versión publicada 2377780 http://zaguan.unizar.es/record/119714/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:119714 articulos driver 2024-03-18-15:29:36 ARTICLE