Repositorio Institucional de Documentos

@article{Gao:120125,
      author        = "Gao, Lily and de Haan, Evert and Melero-Polo, Iguácel and
                       Sese, F. Javier",
      title         = "{Winning your customers’ minds and hearts: Disentangling
                       the effects of lock-in and affective customer experience on
                       retention}",
      year          = "2023",
}