000120230 001__ 120230
000120230 005__ 20230728141903.0
000120230 0247_ $$2doi$$a10.1007/s10639-022-11359-z
000120230 0248_ $$2sideral$$a131177
000120230 037__ $$aART-2023-131177
000120230 041__ $$aeng
000120230 100__ $$0(orcid)0000-0002-9628-5738$$aMarzo-Navarro, M.$$uUniversidad de Zaragoza
000120230 245__ $$aAnalysing cross-cutting competencies learning in an online entrepreneurship context
000120230 260__ $$c2023
000120230 5060_ $$aAccess copy available to the general public$$fUnrestricted
000120230 5203_ $$aResearch in teaching innovation encourages leveraging the evolution of digital technologies from using the device to learning with the device, which means a change from using information and communicational technologies to learning and knowledge technologies. Nevertheless, although the feasibility of implementing active and interactive methodologies to improve education is widely recognised, more research is needed to obtain evidence on the subjects and contents with the most significant potential for success. In addition, the most recent literature claims greater attention to the improvement of transversal skills, as they are critical in the student’s professional future. Thus, the main objective of this study is to contribute to the development of immersive learning aimed at improving the cross-cutting skills of university students. Developing a teaching activity where the student acts as an entrepreneur in electronic distribution channels faces the research question. The student-company-university collaboration is the basis for enhancing the transversal skills of the Degree in Marketing and Market Research at the University of Zaragoza (Spain). The student participates in each step of the program as an active agent. The teacher tutors the work teams in each process step, and the Palbin Company provides the necessary technical support. The students give the information to analyse the success of the experience through two surveys -pre and post-workshop, following the methodology used in previous literature. While the activity planning is complex, the students show an excellent mood during the experience. The comparison between expectations and performance offers significant success from the student’s point of view. As a result, the student improves cross-cutting competencies and gains confidence, satisfaction with their learning at university, and professional experience.
000120230 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S42-20R-CREVALOR
000120230 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000120230 592__ $$a1.249$$b2022
000120230 593__ $$aEducation$$c2022$$dQ1
000120230 593__ $$aLibrary and Information Sciences$$c2022$$dQ1
000120230 593__ $$aE-learning$$c2022$$dQ1
000120230 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000120230 700__ $$0(orcid)0000-0003-3050-1634$$aBerné-Manero, C.$$uUniversidad de Zaragoza
000120230 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000120230 773__ $$g28 (2023), 5551–5565$$pEduc. inf. technol.$$tEDUCATION AND INFORMATION TECHNOLOGIES$$x1360-2357
000120230 8564_ $$s1300241$$uhttps://zaguan.unizar.es/record/120230/files/texto_completo.pdf$$yVersión publicada
000120230 8564_ $$s1461748$$uhttps://zaguan.unizar.es/record/120230/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000120230 909CO $$ooai:zaguan.unizar.es:120230$$particulos$$pdriver
000120230 951__ $$a2023-07-28-13:32:26
000120230 980__ $$aARTICLE