000121078 001__ 121078
000121078 005__ 20230914083339.0
000121078 0247_ $$2doi$$a10.1108/JHTI-10-2020-0193
000121078 0248_ $$2sideral$$a126501
000121078 037__ $$aART-2022-126501
000121078 041__ $$aeng
000121078 100__ $$aRuiz-Equihua, Daniel
000121078 245__ $$aHow old is your soul? Differences in the impact of eWOM on Generation X and millennials
000121078 260__ $$c2022
000121078 5060_ $$aAccess copy available to the general public$$fUnrestricted
000121078 5203_ $$aOnline reviews have received research attention in recent years, as they work as precursors of consumer behaviors. Previous studies have suggested that the influence of online reviews may vary across generations. However, the previous literature has not analyzed yet whether millennials and Generation X react differently to online reviews. This study aims to shed light on this by analyzing whether the attitudes and behavioral intentions generated by online reviews are different for these two generational cohorts. Design/methodology/approach An experimental procedure was designed to manipulate online review valence; data were collected from 351 respondents in two samples, Generation X and millennial participants. Findings Results suggested that positive online reviews generate more positive customer attitudes and booking intentions than negative online reviews. In addition, Generation X vs millennials moderates the link among online review valence, attitudes and booking intentions. The resultant behaviors from online reviews are more intense among Generation X than for millennials. Practical implications Managers should be aware of online review valence and their customers'' generational cohort, that is, whether they are millennials or Generation X, as they react differently to online reviews. Originality/value This research examines the moderating role of millennials and Generation X in the relationship between online reviews, consumer attitudes and behavioral intentions. The aim is to explain how millennial and Generation X consumers react to eWOM, that is, whether generational cohort mitigates or enhances the effects of positive vs negative online reviews on consumer reactions.
000121078 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2015-69103-R$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2016-76768-R
000121078 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000121078 592__ $$a0.641$$b2022
000121078 593__ $$aTourism, Leisure and Hospitality Management$$c2022$$dQ2
000121078 594__ $$a4.5$$b2022
000121078 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000121078 700__ $$0(orcid)0000-0002-9643-2814$$aCasaló, Luis V.$$uUniversidad de Zaragoza
000121078 700__ $$aRomero, Jaime
000121078 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000121078 773__ $$g5, 3 (2022), 553-566$$tJournal of hospitality and tourism insights$$x2514-9792
000121078 8564_ $$s463170$$uhttps://zaguan.unizar.es/record/121078/files/texto_completo.pdf$$yPostprint
000121078 8564_ $$s1179519$$uhttps://zaguan.unizar.es/record/121078/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000121078 909CO $$ooai:zaguan.unizar.es:121078$$particulos$$pdriver
000121078 951__ $$a2023-09-13-11:21:01
000121078 980__ $$aARTICLE