Repositorio Institucional de Documentos

@article{Ruiz-Equihua:121078,
      author        = "Ruiz-Equihua, Daniel and Casaló, Luis V. and Romero,
                       Jaime",
      title         = "{How old is your soul? Differences in the impact of eWOM
                       on Generation X and millennials}",
      year          = "2022",
}