121112 20240319081001.0 doi 10.1007/s11042-021-11186-3 sideral 126300 ART-2022-126300 eng Ocaña, Manuel Automatic linguistic reporting of customer activity patterns in open malls 2022 Access copy available to the general public Unrestricted In this work, we present a complete system to produce an automatic linguistic reporting about the customer activity patterns inside open malls, a mixed distribution of classical malls joined with the shops on the street. These reports can assist to design marketing campaigns by means of identifying the best places to catch the attention of customers. Activity patterns are estimated with process mining techniques and the key information of localization. Localization is obtained with a parallelized solution based on WiFi fingerprint system to speed up the solution. In agreement with the best practices for human evaluation of natural language generation systems, the linguistic quality of the generated report was evaluated by 41 experts who filled in an online questionnaire. Results are encouraging, since the average global score of the linguistic quality dimension is 6.17 (0.76 of standard deviation) in a 7-point Likert scale. This expresses a high degree of satisfaction of the generated reports and validates the adequacy of automatic natural language textual reports as a complementary tool to process model visualization. © 2021, The Author(s). info:eu-repo/grantAgreement/ES/MCIU/RED2018-102641-T info:eu-repo/grantAgreement/ES/MICINN/RTI2018-099646-B-I00 info:eu-repo/grantAgreement/ES/MINECO/TIN2017-84796-C2-1-R info:eu-repo/grantAgreement/ES/MINECO/TIN2017-90773-REDT info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 3.6 2022 COMPUTER SCIENCE, SOFTWARE ENGINEERING 32 / 108 = 0.296 2022 Q2 T1 ENGINEERING, ELECTRICAL & ELECTRONIC 107 / 274 = 0.391 2022 Q2 T2 COMPUTER SCIENCE, THEORY & METHODS 33 / 111 = 0.297 2022 Q2 T1 COMPUTER SCIENCE, INFORMATION SYSTEMS 82 / 158 = 0.519 2022 Q3 T2 0.72 2022 Media Technology 2022 Q1 Software 2022 Q2 Computer Networks and Communications 2022 Q2 Hardware and Architecture 2022 Q2 6.1 2022 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Chapela-Campa, David Álvarez, Pedro Universidad de Zaragoza (orcid)0000-0002-6584-7259 Hernández, Noelia Mucientes, Manuel Fabra, Javier Universidad de Zaragoza (orcid)0000-0001-5549-7649 Llamazares, Ángel Lama, Manuel Revenga, Pedro A. Bugarín, Alberto García-Garrido, Miguel A. Alonso, José M. 5007 570 Universidad de Zaragoza Dpto. Informát.Ingenie.Sistms. Área Lenguajes y Sistemas Inf. 81 (2022), 3369-3395 Multimed. Tools Appl. Multimedia Tools and Applications 1380-7501 1974476 http://zaguan.unizar.es/record/121112/files/texto_completo.pdf Versión publicada 1415286 http://zaguan.unizar.es/record/121112/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:121112 articulos driver 2024-03-18-14:10:52 ARTICLE