000121290 001__ 121290
000121290 005__ 20240319080948.0
000121290 0247_ $$2doi$$a10.1108/BFJ-03-2021-0258
000121290 0248_ $$2sideral$$a126057
000121290 037__ $$aART-2022-126057
000121290 041__ $$aeng
000121290 100__ $$aCompes, R
000121290 245__ $$aThe shock of lockdown on the spending on wine in the Iberian market: the effects of procurement and consumption patterns
000121290 260__ $$c2022
000121290 5060_ $$aAccess copy available to the general public$$fUnrestricted
000121290 5203_ $$aPurpose This study aims to provide a better understanding of the behaviour of wine consumers in a completely new and unexpected setting, that is, a forced lockdown due to the COVID-19 pandemic. It seeks to explain consumer decisions and the probability of changes occurring in wine expenditure compared to a normal situation. Design/methodology/approach The empirical analysis, conducted on a representative sample of Iberian consumers and based on the random utility theory, consists in the application of a multinomial logit model, setting the usual pattern of expenditure as a baseline category. Findings The results show that the coronavirus pandemic could have changed alcohol drinking habits. Consumers generally spent less on wine during the lockdown, maybe due to the uncertainty regarding their future income and professional situation. Those people more likely to spend more on wine were those who increased their wine consumption during the lockdown, those who drank for romantic purposes, those who purchased less wine in supermarkets but more online, those who used a wine app and those living in urban areas. The increased consumption of other alcoholic beverages also increases the probability of spending less than usual on wine. Additionally, the absence of certain reasons for drinking wine other than social purposes, such as wine and food pairing, its taste and relaxing effects, together with the previous consumption pattern leads to a decrease in the probability of spending less per bottle. Originality/value This paper makes a significant contribution to the understanding of the determinants of wine consumption in a very abnormal setting, an imposed lockdown and provides important policy implications. The findings show that managers and policymakers should pay attention to the different influence of variables related to behaviour and consumption patterns that may contribute to an increase in the demand for less expensive wines. Specifically, they should focus on new consumption patterns that may arise, adapting the supply chain and defining appropriate marketing strategies to fill new market segments.
000121290 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FEDER/S55-20R$$9info:eu-repo/grantAgreement/ES/MCINN-FEDER/PGC2018-095529-B-I00
000121290 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000121290 590__ $$a3.3$$b2022
000121290 592__ $$a0.645$$b2022
000121290 591__ $$aFOOD SCIENCE & TECHNOLOGY$$b60 / 142 = 0.423$$c2022$$dQ2$$eT2
000121290 593__ $$aFood Science$$c2022$$dQ1
000121290 591__ $$aAGRICULTURAL ECONOMICS & POLICY$$b12 / 22 = 0.545$$c2022$$dQ3$$eT2
000121290 593__ $$aBusiness, Management and Accounting (miscellaneous)$$c2022$$dQ2
000121290 594__ $$a5.4$$b2022
000121290 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000121290 700__ $$aFaria, S
000121290 700__ $$aGoncalves, T
000121290 700__ $$aRebelo, J
000121290 700__ $$0(orcid)0000-0003-2256-8898$$aNavarro, VP$$uUniversidad de Zaragoza
000121290 700__ $$aElorz, KS
000121290 7102_ $$14014$$2480$$aUniversidad de Zaragoza$$bDpto. Economía Aplicada$$cÁrea Hª e Instituc.Económ.
000121290 773__ $$g124, 5 (2022), 1622-1640$$pBr. food j.$$tBRITISH FOOD JOURNAL$$x0007-070X
000121290 8564_ $$s326144$$uhttps://zaguan.unizar.es/record/121290/files/texto_completo.pdf$$yPostprint
000121290 8564_ $$s2384989$$uhttps://zaguan.unizar.es/record/121290/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000121290 909CO $$ooai:zaguan.unizar.es:121290$$particulos$$pdriver
000121290 951__ $$a2024-03-18-12:45:27
000121290 980__ $$aARTICLE