Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media

Ibáñez-Sánchez, Sergio Flavián, Marta Casaló, Luis V. Belanche, Daniel Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media

J. mark. commun.

10.1080/13527266.2021.1929410 2022

2022