121354 20240731103312.0 doi 10.5295/cdg.211629pb sideral 132126 ART-2023-132126 eng Bitrián, Paula Universidad de Zaragoza (orcid)0000-0001-6325-6773 The motivational power of mobile gamified exercise apps 2023 Access copy available to the general public Unrestricted This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health. Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that feelings of competence and autonomy arise when exercise apps include achievement and progression-oriented affordances, and that feelings of relatedness arise with social, immersion and achievement and progression-oriented affordances. They also revealed that exercise apps should satisfy the needs for competence and relatedness to develop individuals’ intrinsic motivation, which in turn leads to greater physical, mental and social health. These findings offer insights for managers in this industry. info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group info:eu-repo/grantAgreement/ES/MCIU/FPU19-01471 info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 0.313 2023 Economics, Econometrics and Finance (miscellaneous) 2023 Q2 Business, Management and Accounting (miscellaneous) 2023 Q3 Strategy and Management 2023 Q3 Industrial Relations 2023 Q3 Marketing 2023 Q3 Organizational Behavior and Human Resource Management 2023 Q3 Business and International Management 2023 Q3 Finance 2023 Q3 3.0 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Buil, Isabel Universidad de Zaragoza (orcid)0000-0001-6631-8909 Catalán, Sara Universidad de Zaragoza (orcid)0000-0001-5268-1723 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 23, 2 (2023), 21-36 Cuad. gest. (Bilbao) Cuadernos de Gestion 1131-6837 388281 http://zaguan.unizar.es/record/121354/files/texto_completo.pdf Versión publicada 1776009 http://zaguan.unizar.es/record/121354/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:121354 articulos driver 2024-07-31-09:39:45 ARTICLE