000121406 001__ 121406
000121406 005__ 20240731103314.0
000121406 0247_ $$2doi$$a10.1177/10946705221103270
000121406 0248_ $$2sideral$$a132055
000121406 037__ $$aART-2023-132055
000121406 041__ $$aeng
000121406 100__ $$0(orcid)0000-0002-4565-6746$$aMinguez, Ana$$uUniversidad de Zaragoza
000121406 245__ $$aPeriodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio
000121406 260__ $$c2023
000121406 5060_ $$aAccess copy available to the general public$$fUnrestricted
000121406 5203_ $$aCharitable organizations play a key role in society but face the recurrent challenge of obtaining sufficient resources to accomplish their missions. The regular donor portfolio becomes a critical element in providing stable and long-lasting funding, and its effective management has emerged as a key research area. This study investigates the impact of the donation frequency by regular donors on their donation amount over time. Drawing from temporal reframing literature, we provide an understanding of these effects as well as the moderating role of the motivations to donate (self- vs other-oriented). The study also investigates the extent to which frequency choices are influenced by the motivations to donate and by the donation options presented during registration. Using a sample of regular donors from 2013 to 2019 and applying dynamic panel data techniques, the findings reveal that higher frequencies lead to higher donations, though this effect is strengthened by self-oriented motivations and weakened by other-oriented motivations. Our study shows that motivations to donate and donation options jointly explain donation frequencies. This study provides useful guidance for charities on how to increase regular donors’ perceived value and their contributions to help these organizations provide essential services to the most vulnerable groups in society.
000121406 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MICINN/FPU17-03168$$9info:eu-repo/grantAgreement/ES/MICINN/PID2020-114874GB-I00
000121406 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000121406 590__ $$a9.8$$b2023
000121406 592__ $$a4.948$$b2023
000121406 591__ $$aBUSINESS$$b12 / 302 = 0.04$$c2023$$dQ1$$eT1
000121406 593__ $$aInformation Systems$$c2023$$dQ1
000121406 593__ $$aSociology and Political Science$$c2023$$dQ1
000121406 593__ $$aOrganizational Behavior and Human Resource Management$$c2023$$dQ1
000121406 594__ $$a20.3$$b2023
000121406 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000121406 700__ $$0(orcid)0000-0001-5321-8052$$aSese, F. Javier$$uUniversidad de Zaragoza
000121406 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000121406 773__ $$g26, 2 (2023), 283-299$$pJ. serv. res.$$tJournal of Service Research$$x1094-6705
000121406 8564_ $$s693198$$uhttps://zaguan.unizar.es/record/121406/files/texto_completo.pdf$$yPostprint
000121406 8564_ $$s2642519$$uhttps://zaguan.unizar.es/record/121406/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000121406 909CO $$ooai:zaguan.unizar.es:121406$$particulos$$pdriver
000121406 951__ $$a2024-07-31-09:40:46
000121406 980__ $$aARTICLE