121406 20241125101127.0 doi 10.1177/10946705221103270 sideral 132055 ART-2023-132055 eng Minguez, Ana Universidad de Zaragoza (orcid)0000-0002-4565-6746 Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio 2023 Access copy available to the general public Unrestricted Charitable organizations play a key role in society but face the recurrent challenge of obtaining sufficient resources to accomplish their missions. The regular donor portfolio becomes a critical element in providing stable and long-lasting funding, and its effective management has emerged as a key research area. This study investigates the impact of the donation frequency by regular donors on their donation amount over time. Drawing from temporal reframing literature, we provide an understanding of these effects as well as the moderating role of the motivations to donate (self- vs other-oriented). The study also investigates the extent to which frequency choices are influenced by the motivations to donate and by the donation options presented during registration. Using a sample of regular donors from 2013 to 2019 and applying dynamic panel data techniques, the findings reveal that higher frequencies lead to higher donations, though this effect is strengthened by self-oriented motivations and weakened by other-oriented motivations. Our study shows that motivations to donate and donation options jointly explain donation frequencies. This study provides useful guidance for charities on how to increase regular donors’ perceived value and their contributions to help these organizations provide essential services to the most vulnerable groups in society. info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group info:eu-repo/grantAgreement/ES/MICINN/FPU17-03168 info:eu-repo/grantAgreement/ES/MICINN/PID2020-114874GB-I00 info:eu-repo/semantics/openAccess by-nc http://creativecommons.org/licenses/by-nc/3.0/es/ 9.8 2023 BUSINESS 12 / 304 = 0.039 2023 Q1 T1 4.948 2023 Information Systems 2023 Q1 Sociology and Political Science 2023 Q1 Organizational Behavior and Human Resource Management 2023 Q1 20.3 2023 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Sese, F. Javier Universidad de Zaragoza (orcid)0000-0001-5321-8052 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 26, 2 (2023), 283-299 J. serv. res. Journal of Service Research 1094-6705 693198 http://zaguan.unizar.es/record/121406/files/texto_completo.pdf Postprint 2642519 http://zaguan.unizar.es/record/121406/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:121406 articulos driver 2024-11-22-11:57:57 ARTICLE