Psychol. mark. Psychol. mark. Metaverse marketing: How the metaverse will shape the future of consumer research and practice Dwivedi Yogesh K. Hughes Laurie Wang Yichuan Alalwan Ali A. Ahn Sun J. (Grace) Balakrishnan Janarthanan Barta Sergio Universidad de Zaragoza Belk Russell Buhalis Dimitrios Dutot Vincent Felix Reto Filieri Raffaele Flavián Carlos Universidad de Zaragoza Gustafsson Anders Hinsch Chris Hollensen Svend Jain Varsha Kim Jooyoung Krishen Anjala S. Lartey Jared O. Pandey Neeraj Ribeiro-Navarrete Samuel Raman Ramakrishnan Rauschnabel Philipp A. Sharma Amalesh Sigala Marianna Veloutsou Cleopatra Wirtz Jochen 2023 research-article