123870 20250722154012.0 doi 10.1016/j.jenvman.2023.117325 sideral 132375 ART-2023-132375 eng Barta, S. Universidad de Zaragoza (orcid)0000-0001-8353-3870 How implementing the UN sustainable development goals affects customers’ perceptions and loyalty 2023 Access copy available to the general public Unrestricted When firms work to achieve the UN Sustainable Development Goals (SDGs), they contribute to environmental protection and social and economic welfare. But what are the implications for the firms themselves, particularly in terms of potential improvements to customer–organization relationships? This article seeks to answer that question in depth by investigating the distinct influences of implementing environmental, social, or economic SDGs on consumers' perceptions of the firm's reputation, trust, and user–organization identification, which in turn may affect their loyalty intentions. Survey responses from 210 employees and students of a professional training organization reveal that in this educational context, social and economic SDGs are more relevant than environmental SDGs. Implementing SDGs has positive implications for the organization, in the form of increased user loyalty, which is not a direct effect but rather is fully mediated by trust and user–organization identification. Reputation does not affect loyalty though. In addition, companies' compliance with SDGs should be consistent with their business objectives; SDG-washing is ineffective. This research thus expands scarce empirical knowledge in this emerging field by helping scholars and practitioners understand the unique processes through which achieving SDGs affects users' perceptions and future behaviors. info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group info:eu-repo/grantAgreement/ES/MCIU/FPU18-02037 info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00 info:eu-repo/semantics/openAccess by-nc http://creativecommons.org/licenses/by-nc/3.0/es/ 8.0 2023 ENVIRONMENTAL SCIENCES 35 / 358 = 0.098 2023 Q1 T1 1.771 2023 Environmental Engineering 2023 Q1 Waste Management and Disposal 2023 Q1 Medicine (miscellaneous) 2023 Q1 Management, Monitoring, Policy and Law 2023 Q1 13.7 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Belanche, D. Universidad de Zaragoza (orcid)0000-0002-2291-1409 Flavián, M. Universidad de Zaragoza (orcid)0000-0002-1232-9706 Terré, M. C. 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 331 (2023), 117325 [10 pp.] J. environ. manag. Journal of environmental management 0301-4797 2269244 http://zaguan.unizar.es/record/123870/files/texto_completo.pdf Versión publicada 2696962 http://zaguan.unizar.es/record/123870/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:123870 articulos driver 2025-07-22-15:35:45 ARTICLE