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000123936 001__ 123936 000123936 005__ 20241125101131.0 000123936 0247_ $$2doi$$a10.1016/j.esp.2022.10.006 000123936 0248_ $$2sideral$$a132391 000123936 037__ $$aART-2023-132391 000123936 041__ $$aeng 000123936 100__ $$0(orcid)0000-0003-0454-5457$$aLuzón, María-José$$uUniversidad de Zaragoza 000123936 245__ $$aMultimodal practices of research groups in Twitter: An analysis of stance and engagement 000123936 260__ $$c2023 000123936 5060_ $$aAccess copy available to the general public$$fUnrestricted 000123936 5203_ $$aTwitter is being increasingly used in academia as a tool for self-promotion, information sharing, networking and public outreach. To achieve these purposes scholars combine a variety of semiotic resources afforded by this social networking site. The aim of this study is to analyse the use of multimodal semiotic resources to express stance and engagement in the Twitter accounts of research groups. The data for the study consist of 300 tweets taken from the Twitter accounts of four research groups in two different disciplines (Chemistry and Medicine). The analysis reveals a high number and variety of stance and engagement resources (the most prominent being attention-getting resources, self-mentions, and attitude markers), which help research groups to promote their research, make themselves saliently visible, establish interpersonal rapport with diverse audiences, and persuade these audiences to perform actions. In these tweets, stance and engagement are expressed by resources found in other academic genres (see Hyland, 2005b), but also by other resources afforded by the digital medium (e.g. static images, moving images, emoji, @mentions, hashtags). The study shows that these semiotic resources are orchestrated strategically to achieve the promotional, social networking and persuasive purposes of tweets composed by research groups. 000123936 536__ $$9info:eu-repo/grantAgreement/ES/MICINN/PID2019-105655RB-I00$$9info:eu-repo/grantAgreement/ES/DGA/H16-20R 000123936 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000123936 590__ $$a3.2$$b2023 000123936 592__ $$a1.204$$b2023 000123936 591__ $$aLINGUISTICS$$b18 / 296 = 0.061$$c2023$$dQ1$$eT1 000123936 593__ $$aLinguistics and Language$$c2023$$dQ1 000123936 593__ $$aEducation$$c2023$$dQ1 000123936 594__ $$a5.7$$b2023 000123936 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000123936 7102_ $$13004$$2345$$aUniversidad de Zaragoza$$bDpto. Filolog.Inglesa y Alema.$$cÁrea Filología Inglesa 000123936 773__ $$g70 (2023), 17-32$$pEngl. specif. purp.$$tENGLISH FOR SPECIFIC PURPOSES$$x0889-4906 000123936 8564_ $$s1731751$$uhttps://zaguan.unizar.es/record/123936/files/texto_completo.pdf$$yVersión publicada 000123936 8564_ $$s2270613$$uhttps://zaguan.unizar.es/record/123936/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000123936 909CO $$ooai:zaguan.unizar.es:123936$$particulos$$pdriver 000123936 951__ $$a2024-11-22-11:59:06 000123936 980__ $$aARTICLE
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