125824 20250722154012.0 doi 10.1016/j.ijinfomgt.2023.102648 sideral 133274 ART-2023-133274 eng Barta, Sergio Universidad de Zaragoza (orcid)0000-0001-8353-3870 The double side of flow in regret and product returns: maximizers versus satisficers 2023 Access copy available to the general public Unrestricted While the positive aspects of the flow state have been widely researched, the effects of being aware of this state and the negative consequences still need to be explored. The loss of awareness that flow state may bring can lead to the purchase of products that consumers afterward regret and want to return them. This research aims to understand flow consciousness's effect on consumer post-purchase regret from a dual perspective (process and outcome regret). The relevance of these relationships is also examined by analyzing the differences between 2 groups: maximizers and satisficers consumers. Through a structural equation model based on covariances tested with EQS 6.4, the results show that flow consciousness generates process regret but not outcome regret. However, the differences found between the two groups are worth noting. The research sheds light on the effect of flow consciousness on regret and provides insight into the mechanism of product return through post-purchase regret. The theoretical and managerial implications for e-commerce retailers are discussed. info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group info:eu-repo/grantAgreement/ES/MCIU/FPU18-02037 info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00 info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 20.1 2023 INFORMATION SCIENCE & LIBRARY SCIENCE 1 / 161 = 0.006 2023 Q1 T1 5.775 2023 Artificial Intelligence 2023 Q1 Computer Networks and Communications 2023 Q1 Information Systems 2023 Q1 Marketing 2023 Q1 Library and Information Sciences 2023 Q1 Management Information Systems 2023 Q1 Information Systems and Management 2023 Q1 53.1 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Gurrea, Raquel Universidad de Zaragoza (orcid)0000-0002-5487-5203 Flavián, Carlos Universidad de Zaragoza (orcid)0000-0001-7118-9013 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 71 (2023), 102648 [13 pp.] Int. j. inf. manage. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT 0268-4012 1167634 http://zaguan.unizar.es/record/125824/files/texto_completo.pdf Versión publicada 2711796 http://zaguan.unizar.es/record/125824/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:125824 articulos driver 2025-07-22-15:35:46 ARTICLE