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000125994 001__ 125994 000125994 005__ 20250722154012.0 000125994 0247_ $$2doi$$a10.1108/JHTT-04-2022-0120 000125994 0248_ $$2sideral$$a133562 000125994 037__ $$aART-2023-133562 000125994 041__ $$aeng 000125994 100__ $$aRuiz-Equihua, Daniel 000125994 245__ $$aCompany size, online reviews and customer responses: implications for SMEs in the hospitality field 000125994 260__ $$c2023 000125994 5060_ $$aAccess copy available to the general public$$fUnrestricted 000125994 5203_ $$aPurpose: Previous research into online reviews in the hospitality industry has focused mainly on big companies; thus, it is not yet known whether its findings apply also to small and medium enterprises (SMEs), the most abundant in the sector. Focusing on online reviews in the hospitality sector, this study aims to analyse whether firm size moderates the relationship between online review valence and customer responses. Design/methodology/approach: This study uses a 2 (positive vs negative online review) × 2 (SME vs big company) experimental research design conducted in two hospitality settings, hotels and restaurants. Findings: The impact of online reviews on customer responses is less intense for smaller hospitality companies. Originality/value: This study incorporates firm size as a moderator of the relationship between online review valence and customer responses in two hospitality settings, restaurants and hotels. 000125994 536__ $$9info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00$$9info:eu-repo/grantAgreement/ES/MCINN/PID2020-113561RB-I00$$9info:eu-repo/grantAgreement/ES/DGA/S20-20R$$9info:eu-repo/grantAgreement/ES/DGA-FSE/LMP51-21 000125994 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/ 000125994 590__ $$a5.3$$b2023 000125994 592__ $$a1.285$$b2023 000125994 591__ $$aHOSPITALITY, LEISURE, SPORT & TOURISM$$b19 / 140 = 0.136$$c2023$$dQ1$$eT1 000125994 593__ $$aComputer Science Applications$$c2023$$dQ1 000125994 593__ $$aTourism, Leisure and Hospitality Management$$c2023$$dQ1 000125994 593__ $$aInformation Systems$$c2023$$dQ1 000125994 594__ $$a8.4$$b2023 000125994 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000125994 700__ $$0(orcid)0000-0002-9643-2814$$aCasaló, Luis V.$$uUniversidad de Zaragoza 000125994 700__ $$aRomero, Jaime 000125994 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000125994 773__ $$g14, 3 (2023), 490-502$$tJournal of Hospitality and Tourism Technology$$x1757-9880 000125994 8564_ $$s462446$$uhttps://zaguan.unizar.es/record/125994/files/texto_completo.pdf$$yPostprint 000125994 8564_ $$s1128034$$uhttps://zaguan.unizar.es/record/125994/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000125994 909CO $$ooai:zaguan.unizar.es:125994$$particulos$$pdriver 000125994 951__ $$a2025-07-22-15:35:45 000125994 980__ $$aARTICLE
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