126364 20241125101153.0 doi 10.1016/j.paid.2023.112175 sideral 133777 ART-2023-133777 eng Wallace, Elaine Investigating trait antecedents of normative and deceptive Like-seeking on Instagram 2023 Access copy available to the general public Unrestricted On Instagram, individuals proactively seek Likes for posts, as the number of Likes received is a social currency, signalling popularity and status. However, digital status-seeking behaviours, such as Like-seeking, are also associated with negative outcomes including health-risk behaviours. Yet little is known about traits that drive Like-seeking. Proposing Like-seeking as a form of conspicuous consumption, we investigate materialism, vulnerable narcissism, and self-monitoring-traits associated with conspicuous consumption-as antecedents of Like-seeking on Instagram, distinguishing between normative Like-seeking and deceptive Like-seeking. We explore the mediating role of Instagram intensity in the relationship between these traits and the two forms of Like-seeking. Using a cross-sectional non-experimental design, data from a sample of 436 Instagram users in the United States were analysed using partial least squares structural equation modeling. Results show that the traits are directly associated with deceptive Like-seeking. Findings reveal new insights into users' Instagram intensity as a mediating variable between materialism and self-monitoring, and both Like-seeking behaviours. info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 3.5 2023 PSYCHOLOGY, SOCIAL 14 / 76 = 0.184 2023 Q1 T1 1.463 2023 Psychology (miscellaneous) 2023 Q1 8.5 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Buil, Isabel Universidad de Zaragoza (orcid)0000-0001-6631-8909 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 208 (2023), 112175 [6 pp.] Pers. individ. differ. Personality and Individual Differences 0191-8869 400359 http://zaguan.unizar.es/record/126364/files/texto_completo.pdf Versión publicada 2635139 http://zaguan.unizar.es/record/126364/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:126364 articulos driver 2024-11-22-12:07:49 ARTICLE