000126488 001__ 126488
000126488 005__ 20230706095711.0
000126488 0247_ $$2doi$$a10.1007/978-981-15-1564-4_42
000126488 0248_ $$2sideral$$a115753
000126488 037__ $$aART-2020-115753
000126488 041__ $$aeng
000126488 100__ $$0(orcid)0000-0002-2291-1409$$aBelanche, Daniel$$uUniversidad de Zaragoza
000126488 245__ $$aCustomer’s Acceptance of Humanoid Robots in Services: The Moderating Role of Risk Aversion
000126488 260__ $$c2020
000126488 5060_ $$aAccess copy available to the general public$$fUnrestricted
000126488 5203_ $$aThe emerging introduction of humanoid robots in service encounters is becoming a reality in the present and the short-term. Owing to this unstoppable advance, there is a need to better understand customers’ perceptions and reactions toward humanoid agents in service encounters. To shed some light on this underexplored phenomenon, this research investigates how the interaction between robot and customer’s features may contribute to a successful introduction of this disruptive innovation. Results of an empirical study with a sample of 168 US customers reveal that customer’s perceptions of robot’s human-likeness increase the intentions to use humanoid service robots. Interestingly, customers’ risk aversion moderates this relationship. Specifically, the study found that highly risk-averse customers tend to avoid using humanoids when they are perceived as highly mechanical-like. The discussion highlights the main contributions of the research, which combine previous knowledge on human–robot interaction and risk aversion from a marketing approach. Managerial implications derived from the research findings and the avenues opened for further research are described at the end.
000126488 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000126488 592__ $$a0.171$$b2020
000126488 593__ $$aDecision Sciences (miscellaneous)$$c2020$$dQ4
000126488 593__ $$aComputer Science (miscellaneous)$$c2020$$dQ4
000126488 655_4 $$ainfo:eu-repo/semantics/conferenceObject$$vinfo:eu-repo/semantics/acceptedVersion
000126488 700__ $$0(orcid)0000-0002-9643-2814$$aCasaló, Luis V.$$uUniversidad de Zaragoza
000126488 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000126488 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000126488 773__ $$g167 (2020), 449-458$$pSmart innov. syst. technol.$$tSmart innovation, systems and technologies$$x2190-3018
000126488 8564_ $$s371276$$uhttps://zaguan.unizar.es/record/126488/files/texto_completo.pdf$$yPostprint
000126488 8564_ $$s1372729$$uhttps://zaguan.unizar.es/record/126488/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000126488 909CO $$ooai:zaguan.unizar.es:126488$$particulos$$pdriver
000126488 951__ $$a2023-07-06-07:57:55
000126488 980__ $$aARTICLE