000126515 001__ 126515
000126515 005__ 20250722154012.0
000126515 0247_ $$2doi$$a10.1007/s12525-023-00643-6
000126515 0248_ $$2sideral$$a133954
000126515 037__ $$aART-2023-133954
000126515 041__ $$aeng
000126515 100__ $$0(orcid)0000-0001-8353-3870$$aBarta, Sergio$$uUniversidad de Zaragoza
000126515 245__ $$aTelepresence in live-stream shopping: an experimental study comparing Instagram and the metaverse
000126515 260__ $$c2023
000126515 5060_ $$aAccess copy available to the general public$$fUnrestricted
000126515 5203_ $$aAdvances in digital platforms allow influencers to use live shows to showcase products, which has given rise to live-stream shopping. Moreover, new communication forms have emerged, such as the metaverse. The social interactions that occur in these immersive environments foster influencer-follower interactions. This research compares the impact of live-stream shopping on followers’ experiences and behaviors on two communication channels (live shows on Instagram and in the metaverse) and analyses the moderating role of content involvement in telepresence. Data were collected in a between-subjects quasi-field experiment. Two scenarios that differed in degree of telepresence were created, a live show on Instagram and a live show in the metaverse. The results showed that telepresence is an important part of the user experience and in the success of live shows. Telepresence was seen to have a major influence on experiential value, but not on instrumental value. Both values provided followers with satisfaction with the experience. This satisfaction generated stickiness intention and intention to recommend the influencers’ live shows. The effect of telepresence on experiential value was greater for followers less involved with the influencer’s content. This research is pioneering in comparing an established platform, Instagram, with the metaverse. Despite the greater experiential value provided by the metaverse, to increase its instrumental value metaverse spaces needs to be further developed.
000126515 536__ $$9info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00$$9info:eu-repo/grantAgreement/ES/MCIU/FPU18-02037$$9info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group
000126515 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000126515 590__ $$a7.1$$b2023
000126515 592__ $$a1.671$$b2023
000126515 591__ $$aMANAGEMENT$$b44 / 407 = 0.108$$c2023$$dQ1$$eT1
000126515 591__ $$aBUSINESS$$b34 / 304 = 0.112$$c2023$$dQ1$$eT1
000126515 593__ $$aBusiness and International Management$$c2023$$dQ1
000126515 593__ $$aComputer Science Applications$$c2023$$dQ1
000126515 593__ $$aMarketing$$c2023$$dQ1
000126515 593__ $$aManagement of Technology and Innovation$$c2023$$dQ1
000126515 593__ $$aEconomics and Econometrics$$c2023$$dQ1
000126515 594__ $$a14.8$$b2023
000126515 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000126515 700__ $$0(orcid)0000-0002-5487-5203$$aGurrea, Raquel$$uUniversidad de Zaragoza
000126515 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000126515 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000126515 773__ $$g33, 1 (2023), 29 [21 pp.]$$pELECTRONIC MARKETS$$tELECTRONIC MARKETS$$x1019-6781
000126515 8564_ $$s1458810$$uhttps://zaguan.unizar.es/record/126515/files/texto_completo.pdf$$yVersión publicada
000126515 8564_ $$s2241027$$uhttps://zaguan.unizar.es/record/126515/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000126515 909CO $$ooai:zaguan.unizar.es:126515$$particulos$$pdriver
000126515 951__ $$a2025-07-22-15:35:45
000126515 980__ $$aARTICLE