000127939 001__ 127939
000127939 005__ 20240731103347.0
000127939 0247_ $$2doi$$a10.1080/19406940.2023.2242874
000127939 0248_ $$2sideral$$a135114
000127939 037__ $$aART-2023-135114
000127939 041__ $$aeng
000127939 100__ $$aMalcolm, Dominic
000127939 245__ $$aThe World Health Organization, physical activity and the contradictions of neoliberal health promotion
000127939 260__ $$c2023
000127939 5060_ $$aAccess copy available to the general public$$fUnrestricted
000127939 5203_ $$aThis article constitutes the first holistic exploration of how neoliberalism permeates and manifests in Physical Activity Health Promotion (PAHP). It synthesises a critical analysis of neoliberalism with the sociological concepts of medicalisation and healthism and draws on three distinct phases and methods of data collection, to more adequately understand the development, prominence and largely uncritical acceptance of this domain of global public health. Specifically, it demonstrates how the World Health Organization’s (WHO) initial promotion of PAHP coincided with the organisation’s strategic re-alignment with neoliberal principles within a changing geopolitical landscape. Then, deploying a critical discourse analysis of the recent and globally significant WHO (2020) Guidelines on Physical Activity and Sedentary Behaviour, it shows how the underlying logics of neoliberalism continue to inform not only the intended policy goals but the inclusion and exclusion of certain types of evidence used to justify and evaluate policy. Subsequently, drawing on qualitative interview data and time-series survey data the article details how neoliberalism fosters the ideology of healthism, how this promotes forms of exercise which diverge from health maximising behaviours, and how this extends differences in physical activity uptake across the population, and therefore embeds the health inequalities PAHP is explicitly claimed to address. Outlining why PAHP, in particular, holds appeal for the WHO, we conclude that neoliberalism has both enabled the rapid development and broad political acceptance of PAHP, but concomitantly leads to outcomes which limit and confound the broader policy goals.
000127939 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000127939 592__ $$a0.683$$b2023
000127939 593__ $$aSocial Sciences (miscellaneous)$$c2023$$dQ1
000127939 593__ $$aTourism, Leisure and Hospitality Management$$c2023$$dQ2
000127939 594__ $$a3.6$$b2023
000127939 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000127939 700__ $$0(orcid)0000-0001-5485-881X$$aMarcén, Celia$$uUniversidad de Zaragoza
000127939 700__ $$aPullen, Emma
000127939 7102_ $$14009$$2775$$aUniversidad de Zaragoza$$bDpto. Psicología y Sociología$$cÁrea Sociología
000127939 773__ $$gLatest Article (2023), [15 pp.]$$tInternational Journal of Sport Policy$$x1940-6959
000127939 8564_ $$s401531$$uhttps://zaguan.unizar.es/record/127939/files/texto_completo.pdf$$yVersión publicada
000127939 8564_ $$s2169814$$uhttps://zaguan.unizar.es/record/127939/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000127939 909CO $$ooai:zaguan.unizar.es:127939$$particulos$$pdriver
000127939 951__ $$a2024-07-31-09:52:59
000127939 980__ $$aARTICLE