000129331 001__ 129331
000129331 005__ 20231215094308.0
000129331 0247_ $$2doi$$a10.1108/08858621311330245
000129331 0248_ $$2sideral$$a82622
000129331 037__ $$aART-2013-82622
000129331 041__ $$aeng
000129331 100__ $$0(orcid)0000-0002-9688-9734$$aFraj, E.$$uUniversidad de Zaragoza
000129331 245__ $$aGreen marketing in B2B organisations: An empirical analysis from the natural-resource-based view of the firm
000129331 260__ $$c2013
000129331 5060_ $$aAccess copy available to the general public$$fUnrestricted
000129331 5203_ $$aPurpose
Following the natural resource based view of the firm, this paper seeks to analyse the influence of a green marketing strategy on the performance of business‐to‐business organisations. Also, it aims to explore the role of organisational resources as drivers of proactive environmental management.
Design/methodology/approach
A model based on structural equations with partial least squares analysis is used to test the hypotheses. This model was tested on a sample of 181 industrial organisations.
Findings
The findings confirm that managers indirectly play a key role in the design and development of green marketing strategies through the integration of environmental values into the organisational culture. They also reveal that, while market‐oriented practices directly determine economic performance, internally oriented activities indirectly influence financial results through the improvement of the firm's environmental performance.
Research limitations/implications
This research partially integrates organisational resources as drivers of environmental behaviour, and does not explore the role of capabilities. The article proposes different implications considering the competitive consequences of a green marketing strategy.
Practical implications
The article includes different practical implications about the effect of different environmental practices on different dimensions of organisational performance. It sheds light on the controversial link between environmental proactivity and performance.
Originality/value
This research tests empirically some of the theoretical underpinnings of the natural resource based view of the company in an under‐researched context like the business‐to‐business context.
000129331 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S09$$9info:eu-repo/grantAgreement/ES/MICINN/ECO2009-08283
000129331 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000129331 590__ $$a0.907$$b2013
000129331 591__ $$aBUSINESS$$b70 / 111 = 0.631$$c2013$$dQ3$$eT2
000129331 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000129331 700__ $$0(orcid)0000-0001-9307-5359$$aMartínez, E.$$uUniversidad de Zaragoza
000129331 700__ $$0(orcid)0000-0002-2402-327X$$aMatute, J.$$uUniversidad de Zaragoza
000129331 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000129331 773__ $$g28, 5 (2013), 396-410$$pJ. bus. ind. mark.$$tJOURNAL OF BUSINESS & INDUSTRIAL MARKETING$$x0885-8624
000129331 8564_ $$s504429$$uhttps://zaguan.unizar.es/record/129331/files/texto_completo.pdf$$yPostprint
000129331 8564_ $$s1308802$$uhttps://zaguan.unizar.es/record/129331/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000129331 909CO $$ooai:zaguan.unizar.es:129331$$particulos$$pdriver
000129331 951__ $$a2023-12-14-13:18:00
000129331 980__ $$aARTICLE